ANA Sponsorship & Event Marketing @ Belmont Park (Members Only Conference)

Sponsorship and event marketing are increasingly important components of the marketing communications mix, and growth for both have recently outpaced traditional advertising and promotion. In fact, in 2018 ESP Properties projects North American sponsorship spending to top $24 billion. Marketers engaging in sponsorships, partnerships and events face ever-mounting pressure to create cutting-edge programs, unique activations, and immersive experiences that capture the attention of today’s consumer while delivering on objectives and ROI.

Hosted by the New York Racing Association at the legendary Belmont Park, join us for a fun and informative day that will showcase leading client-side marketers who have leveraged sponsorship and events to differentiate their brands, engage with consumers by tapping into passion points, and drive business results. You’ll also enjoy ample time to network, connect, share, and learn from your marketing peers at this complimentary event. And immediately following the event, please stay and enjoy the on-track action!

 

LIRR Schedule to Belmont: web.mta.info/lirr/Timetable/Branch2/BelmontPark.pdf
Please note there will also be free parking available on site.

when

Start: Thursday, September 27, 2018 at 11:45am

End: Thursday, September 27, 2018 at 4:30pm

WHERE

Belmont Park
2150 Hempstead Turnpike
Elmont, NY 11003

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Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Thursday, September 27, 2018
11:45am Luncheon

12:30pm

OPENING REMARKS

Pamela Gross
ANA Senior Manager, Committees & Conferences
12:40pm

NEW YORK RACING ASSOCIATION: MARKETING A TRIPLE CROWN EVENT

Justify has won the 13th Triple Crown! Join Lynn LaRocca, Chief Experience Officer for the New York Racing Association as she discusses how NYRA uses new digital marketing strategies along with live onsite sponsorship activations to bring 95,000 fans to their largest event of the year, all while trying to draw a new generation of fans to a sport rooted in tradition.

Lynn LaRocca
Chief Experience Officer NYRA
1:25pm

MINI USA: DRIVING HOPE

MINI is an iconic brand that believes in providing creative solutions both in the cars they make and the communities they serve.  Lee Nadler, in the newly created role to build the MINI brand and business in key Urban areas, will share the strategy and impact of a unique partnership created this June with non-profit Sing for Hope.

Lee Nadler
Metro Marketing Manager MINI USA
2:10pm Belmont Tour and Networking Coffee Break

3:00pm

STATE FARM: COLORFULLY CONNECTING WITH AFRICAN AMERICAN WOMEN

In this session, Michelle Hare and April Smith from State Farm and The Marketing Arm, respectively, will share how State Farm created the "Color Full Lives" campaign to reach and empower African-American women. The campaign was launched via national and local sponsorships, as well as a series of podcasts discussing topics important to their lives, which include relationships, finances, entrepreneurship, education, and health & wellness.

Michelle Hare
Marketing State Farm Insurance
April Smith
Account Supervisor The Marketing Arm
3:45pm

CURIO COLLECTION BY HILTON – USING SCIENCE TO TAP INTO PEOPLE’S CURIOSITY FOR A BRAND

To reach the right audience for a young brand, what better way to gain traction but through smart, targeted marketing?  In this session, we will share how using science to learn more about the curiosity types of people helped drive focused targeting efforts in our integrated campaign across PR, web and social leading to greater engagement with the Curious Gene program and Curio Collection by Hilton. 

Armand LeVasseur
Senior Director, Global Brand Marketing Hilton
4:30pm Conference Adjournment

Attendees are welcome to attend the Belmont races after the conference adjourns.


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.