Digital, Social, & Mobile @ Walt Disney World presented by BrightLine (Members Only Conference)
Please click here to download the conference booklet.
This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brands through the ever-changing and transformative media landscape of digital, social, and mobile. Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue. Come hear some ground-breaking case studies and lessons learned from other marketers and industry experts in this constantly evolving space!
|Begins:||Wednesday, February 13, 2013 at 8:15am|
|Ends:||Wednesday, February 13, 2013 at 6:00pm|
Disney's Contemporary Resort
Ballroom of the Americas
4600 North World Drive
Lake Buena Vista, FL 32830
WALT DISNEY PARKS LEVERAGES DIGITAL MEDIA TO TRANSFORM FULLY INTEGRATED STRATEGY
ADIDAS’ “THE RETURN” UTILIZES YOUTUBE MINI-DOCUMENTARY FILM SERIES TO FULFILL DREAMS AND INSPIRE CONSUMERS
HILTON EXTENDS HOSPITALITY BEYOND THE FRONT DESK
Vanessa Sain-Diéguez, MBA
UNITED STATES MARINE CORPS: SOCIAL MEDIA EVOLUTION CASE STUDY
Lt. Col Ralph Hernandez
General Session Cont.
RESPONSIVE DESIGN & SOCIAL MEDIA CASE STUDY: REI 1440 PROJECT
CITY YEAR, INC. UTILIZES CROWD-SOURCING IN SOCIAL MEDIA TO ‘MAKE BETTER HAPPEN’
THE HERSHEY COMPANY TAKES A 360-DEGREE APPROACH TO DIGITAL MEDIA AND CREATIVE INTEGRATION TO DRIVE LASTING RELATIONSHIPS
“TOMORROWLAND” TODAY: SMART MARKETING IN A “SMART” World
Cocktail Reception sponsored by BrightLine