City Year, Inc. Utilizes Crowd-Sourcing in Social Media to "Make Better Happen"
February 13, 2013
Gillian Smith, chief marketing officer at City Year, Inc., discussed City Year’s recent groundbreaking marketing campaign, which reached 5.5 million people via authentic, crowd-sourced stories shared through social media.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.