Agency Relations Day (Members Only Conference) presented by Microsoft
This event is over.
Please click here to download the conference booklet.
In today’s advertising world, it is important to get the right message to the right audience. In order to do this, marketers and their agencies need to align and connect seamlessly, in order implement an integrated message to the marketplace. It’s a matter of taking specific advertising and marketing needs and capabilities into consideration, and it requires the need to have the right agency roster in place. Although it sounds easy, it is more complex than ever.
In some cases it might require that the marketer perform an agency review, while in other cases it might be a realignment of the agency resources to better accommodate the strategies and projects at hand. And, with the growth of interactive and digital, there are many multifaceted challenges that marketers need to take into consideration.
Please join us in New York City on Thursday, November 21st, at the 2013 Agency Relations Members Only Conference. Learn how marketers can prepare themselves for the right agency relations. You will hear from top client-side marketers and industry experts that will share best practices, case studies, and valuable takeaways to help you in the days ahead. Additionally, you will have the opportunity to network and learn from your marketing peers at this complimentary event, which is open to all ANA members and invited guests only.
Conduct, Direct, and Harmonize…Synchronizing the Cacophony of Multiagency CollaborationEvent Recaps
Conduct, Direct, and Harmonize…Synchronizing the Cacophony of Multiagency CollaborationPresentations
CONDUCT – DIRECT – HARMONIZE… HOW MARKETERS CAN SYNCHRONIZE THE CACOPHONY OF MULTIAGENCY COLLABORATION
WHAT IT MEANT FOR AN AGENCY TO HEAR, “WELCOME TO MOE’S”
OBTAINING AD EFFECTIVENESS IN SOME NEW AND INTERESTING WAYS
General Session Continued
STRATEGICALLY MANAGING THE MARKETING ROSTER
LEVERAGING EXPERTISE & SCALE - AKA CONFLICTS
Industry dynamics are changing— engagements are shorter, there are more agencies on a client roster, more specialist niche agencies and there is a trend toward more project assignments----traditional conflict policies that are applied to agencies need to change.
Why are conflict rules for agencies different than the rules for other client advisers (i.e. consultants, attorneys, accountants, etc.)?
The operative question in an interconnected marketing ecosystem should be …..Is it a conflict or is the marketer smartly leveraging category expertise, proven servicing experience and scale efficiencies?