ANA Business Marketing Members-Only Conference at Bank of New York Mellon

Shifting The B2B Marketing Paradigm

There’s no denying marketing is facing a paradigm shift: more than ever, marketers are being measured on hard numbers and results, rather than creative. Increasingly marketers are being empowered to create strategic programs that deliver results. Thus proving ROI is top-of-mind while campaign results must be analyzed and measured to evaluate effectiveness.

In order to drive revenue, marketers must be more conscious of creating infectious content, know how to target the right prospects and provide those who embrace the brand experience you offer a customer journey that creates an incredibly strong connection to your brand. 

By attending this ANA B2B Member-Only conference, you will learn from relevant case histories and presentations that will offer you the practical insight and actionable steps you need to move marketing from a nice to have component, to a critical business building asset within your organization. 

when

Start: Tuesday, September 19, 2017 at 8:15am

End: Tuesday, September 19, 2017 at 4:00pm

WHERE

BNY Mellon
101 Barclay Street, Level A
AIM # 101-0000
New York, NY 10286

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A

Agenda