All MKC Content
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New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.
Knowledge Partners June 14, 2022A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.
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NFTs and the Metaverse: Key Claim Substantiation and Brand Protection Issues to Watch Out For
Webinar Rewinds June 14, 2022Presenters from the law firm Finnegan, Henderson, Farabow, Garrett & Dunner LLP discussed a number of issues related to NFTs and the Metaverse including comparative claims, contract negotiations implicating multiple rightsholders, counterfeiting, and more.
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Radio Works to Drive Business and Brand Growth
Partner Content June 14, 2022Through a series of online, members-only events, the Radio Advertising Bureau (RAB) has explored radio’s benefits to more than 18 categories of business, including health care, automotive, retail, and restaurants, among others. Here’s a look at just a few industry verticals where radio drives ROI.
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The Definitive Guide for an Effective Channel Incentive Program
Knowledge Partners June 14, 2022With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.
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Turning Trash into Jet Fuel? How United Is Leveraging Green Initiatives to Build Better Campaigns
Podcast Clips June 14, 2022United's Maggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.
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United Airlines Takes Off with Purpose
Beyond Profit Podcast June 14, 2022In this episode of Beyond Profit, host Ken Beaulieu and Maggie Schmerin, managing director and head of global advertising and social media at United, discuss the airline's "Good Leads the Way" campaign.
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When It Comes to Privacy, It’s Time to See the Forest for the Trees
Industry Insights June 14, 2022Are we watching the forest and not noticing the trees? The bipartisan American Data Privacy and Protection Act Discussion Draft has so much in it that most everyone is trying to grasp the issues, with most of the discussion on preemption and a private right of action. But, in doing that, are we failing to focus on one other?
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Why Brands Must Respond to Shifts in Consumer Behavior
Industry Insights June 14, 2022In today’s economy, the inflation rate is constantly rising in response to rapid market fluctuations, and it’s causing large shifts in consumer behavior — especially in recent months as the cost of living has risen. Inflation has already affected consumer behavior in ways such as holding off on large purchases, making switches to alternative (less expensive) brands, spending less on dining out, and spending more frequently before prices increase.
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ANA Influencer Marketing Measurement Guidelines
Research Reports June 13, 2022The ANA’s Influencer Marketing Advisory Board created a set of guidelines for influencer marketing measurement in collaboration with leading agencies and the major social media platforms.
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Why Advertising Talent Is Resigning and How Agencies Can Buck the Trend
Industry Insights June 13, 2022WorkReduce, which helps connect advertising talent with open roles, has heard this often over the past year. Many agencies and holding companies have seen staff leaving in droves and many have been unable to keep up with talent demands to sustain business growth.
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Brian Solis Explains How Social and Digital Media Changes How You Interact with the Analog World
Podcast Clips June 10, 2022It's well known that social and digital media have an effect on the human brain. What you perhaps didn't know is that those effects don't just stay in the digital realm. Brian Solis at Salesforce explains how social media and the internet has also changed how humans interact with the real world.
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How Do Marketers Express Digital Empathy?
Champions of Growth Podcast June 10, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how online marketing and advertising connect to the person behind the data.
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4 Innovative Marketing Strategies to Drive Platform Growth
Industry Insights June 9, 2022Nearly every modern business is leveraging a platform to enable successful business operations. As the digital era of marketing and business has evolved, platforms have taken off in popularity and become an integral part of every organization.
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The Face of the American Shopper Is Changing
Partner Content June 9, 2022Census data from 2020 shows U.S. population growth is led by multicultural groups, which means brands that haven’t gotten up to speed on shifts in U.S. culture or that don’t understand how these consumers live and shop could be missing the mark.
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CTV, OTT, OLV, and You!
Conference Session Videos June 9, 2022This video explores the definitions and uses of Connected TV, Over The Top, and Online Video, along with use cases and measurement options.
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CTV, OTT, OLV, and You!
Event Recaps June 9, 2022This session explores the definitions and uses of Connected TV, Over The Top, and Online Video, along with use cases and measurement options.
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Evolving Acquisition to Transform List Growth
Conference Session Videos June 9, 2022In this video, Americares discussed how it improved its email acquisition numbers by joining a digital co-op created by AdvantageAI.
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Evolving Acquisition to Transform List Growth
Event Recaps June 9, 2022Americares discussed how it improved its email acquisition numbers by joining a digital co-op created by AdvantageAI.
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The Art of Campaigns: Create Your Own Moment
Conference Session Videos June 9, 2022In this video, Disabled American Veterans shared various programs it’s deployed to drive revenue growth outside of typical fundraising moments.
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The Art of Campaigns: Create Your Own Moment
Event Recaps June 9, 2022Disabled American Veterans shared various programs it’s deployed to drive revenue growth outside of typical fundraising moments.
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