All MKC Content
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The Value Equation: How to Get the Most Value from Your Agency
Event Recaps May 3, 2022In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.
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2022 Digital Marketing Trends
Knowledge Partners May 2, 2022Whether you’re forging ahead on your marketing plans or looking for the right way to pivot, it’s important to remain agile in our dynamic digital world. In this comprehensive ebook, marketers looking to innovate and set themselves apart will find B2B and B2C recommendations to help them stay ahead of the curve.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Highlights May 2, 2022Being procurement-ready and having access to information are key to growing minority supplier representation in marketing.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Session Videos May 2, 2022The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. In this video, Constance Jones covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.
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Advancing Minority Suppliers in the Global Supply Chain
Event Recaps May 2, 2022The NMSDC is the leader in advancing diverse suppliers in the global corporate supply chain. This session covered issues including the importance of certification, insights on supplier diversity in marketing/advertising, and the future state of minority business development.
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Challenges Facing Chief Procurement Officers
Conference Highlights May 2, 2022It's critical for procurement to know the technologies that will allow it to replace work that doesn't add value.
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Challenges Facing Chief Procurement Officers
Conference Session Videos May 2, 2022In this video, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Challenges Facing Chief Procurement Officers
Event Recaps May 2, 2022During the keynote session of the ANA’s Advertising Financial Management Conference, Nestlé’s chief procurement officer, Kate Short, examined some of the challenges facing those working in her discipline.
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Client-Side RFPs Have Been Focusing on the Wrong Things
Soundbites May 2, 2022Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.
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Co-Creation and Never-Finished Ideas
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, talks about the concepts of co-creation and never-finished ideas.
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Creativity Is an Economic Multiplier
Conference Highlights May 2, 2022FCB justifies its clients' advertising investments by proving that creativity has financial value.
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Creativity Is an Economic Multiplier
Conference Session Videos May 2, 2022Outstanding creative and business results happen when data and technology are brought together in innovative ways. In this video, Susan Credle, global chief creative officer at FCB Global, shared her perspective on how creativity can be an economic multiplier to drive a client’s business.
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Damaging Work Can Be Damaging
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, explains why it's important to avoid damaging work in a campaign.
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Four Procurement Changes for 2022
Conference Session Videos May 2, 2022In this video, consulting company R3 shared four considerations for improving the RFP process.
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Four Procurement Changes for 2022
Event Recaps May 2, 2022Consulting company R3 shared four considerations for improving the RFP process.
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Hot Legal Issues That Impact Your Bottom Line
Conference Session Videos May 2, 2022In this video, Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.
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Hot Legal Issues That Impact Your Bottom Line
Event Recaps May 2, 2022Keri Bruce and Stacy Marcus from Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.
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Opening Remarks of the 2022 ANA Advertising Financial Management Conference
Conference Session Videos May 2, 2022Bob Liodice, CEO of the ANA, delivered the opening remarks of the 2022 ANA Advertising Financial Management Conference.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Conference Session Videos May 2, 2022In this video, Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Event Recaps May 2, 2022Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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