All MKC Content
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Programmatic Media Transparency — Levelling the Playing Field
Conference Session Videos May 2, 2022In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. In this video, speakers shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.
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Programmatic Media Transparency — Levelling the Playing Field
Event Recaps May 2, 2022In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. Speakers in this session shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.
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Rising Prices and the Impact They Have on Every Company
Soundbites May 2, 2022Nestlé’s Kate Short explains why no business will be immune to the effects of inflation and rising prices and why technological advancements will be necessary to overcome the challenges of these things.
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Seven Building Blocks of Strategic Agency Rosters
Event Recaps May 2, 2022At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.
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Seven Building Blocks of Strategic Agency Rosters
Event Recaps May 2, 2022Agency rosters often happen by default, which can lead to a web of partners without structure or control. Ed McFadden, CCO at Decideware, led a discussion about the considerations brands should take to create focused, effective agency rosters.
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Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers
Knowledge Partners May 2, 2022The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.
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The CEO Agenda: Leadership in a Post-Pandemic Age
Conference Session Videos May 2, 2022Veteran business journalist Diane Brady goes inside the C-suite to help marketers understand the shifting priorities and look around the corner to see what is next, and what it means for advertisers.
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Trends in Media
Conference Session Videos May 2, 2022In this video, Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.
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Trends in Media
Event Recaps May 2, 2022Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.
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An Introduction to the National Association of Black-Owned Broadcasters and the U.S. Black Chambers
Conference Session Videos May 1, 2022In this video, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.
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An Introduction to the National Association of Black-Owned Broadcasters and the U.S. Black Chambers
Event Recaps May 1, 2022At the ANA’s 2022 Advertising Financial Management Conference, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.
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Corporate America’s Take on Supplier Diversity
Conference Session Videos May 1, 2022In this video, a panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.
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Corporate America’s Take on Supplier Diversity
Event Recaps May 1, 2022A panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.
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Diversity in Production and Postproduction
Conference Session Videos May 1, 2022In this video, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.
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Diversity in Production and Postproduction
Event Recaps May 1, 2022During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.
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What We’ve Learned in the Past Year
Conference Session Videos May 1, 2022The 2022 ANA Advertising Financial Management Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year. In this video, ANA's Bill Duggan discussed ANA survey results around the benefits, challenges, spend, goals, and measurement of supplier diversity.
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What We’ve Learned in the Past Year
Event Recaps May 1, 2022The 2022 ANA Advertising Financial Management Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year. In this session, learn about ANA survey results around the benefits, challenges, spend, goals, and measurement of supplier diversity.
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65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms
Knowledge Partners April 29, 2022A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.
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Beyond Features and Benefits: How Subaru Uses Content to Create Brand Love
Event Recaps April 29, 2022Subaru shared its efforts to appeal to the hearts of consumers with content themed around the love of the earth and love of pets.
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Building a Scalable Data-Driven Content Production Engine
Conference Highlights April 29, 2022Capital One uses data for signals that are instrumental in generating effective content.
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