All MKC Content
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Future Proof Your Content Marketing Strategy
Conference Session Videos April 29, 2022In this video, Pereira O'Dell chief creative officer Rob Lambrechts brought to life successful brand case studies that drove engagement through authentic brand content and entertainment and shared how marketers can future-proof their content brand strategy.
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Future Proof Your Content Marketing Strategy
Event Recaps April 29, 2022Pereira O'Dell chief creative officer Rob Lambrechts brought to life successful brand case studies that drove engagement through authentic brand content and entertainment and shared how marketers can future-proof their content brand strategy.
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How Your Brand Can Leverage Automation
Industry Insights April 29, 2022Creative automation unlocks scale and flexibility for brands that need a variety of different creative variations — or need to easily change different elements within creative assets. A fashion retailer could have thousands of products that they want to show to different audiences. Travel companies need to update destinations and promotions across various locations.
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Overview of the 2022 ANA Content Marketing Conference
Conference Highlights April 29, 2022In this two-minute video, get an overview of the 2022 ANA Content Marketing Conference.
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Storytelling for Tumultuous Times
Conference Highlights April 29, 2022Plugging into regenerative travel, Marriott created storytelling pillars to engage with pandemic-weary audiences.
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Storytelling for Tumultuous Times
Event Recaps April 29, 2022With business struggling mightily in the first year of the pandemic, Marriott used a content campaign driven by a powerful audience insight to reignite its customers’ passion for travel and to show them how it could be done not just safely, but in a way that was beneficial to society.
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The Definition of Social
Soundbites April 29, 2022Brandon Solis from Grey Group (NY) explained the definition of social for brands, and the various permutations in which it can occur.
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The Superpowers of Social and Connections
Conference Highlights April 29, 2022The mission of content marketers should be to blur the line between content and culture.
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The Superpowers of Social and Connections
Conference Session Videos April 29, 2022In this video, Brandon Solis from Grey Group talked about the relationship between content and culture, and where the concept of social fits into this dynamic.
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The Superpowers of Social and Connections
Event Recaps April 29, 2022Brandon Solis from Grey Group talked about the relationship between content and culture, and where the concept of social fits into this dynamic.
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A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going
Conference Highlights April 28, 2022Critical to building a content marketing organization from scratch are people and their adaptability to rapid change.
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A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going
Conference Session Videos April 28, 2022In this video, BIC's Anna Ritchie shared her learnings from a decade of building digital content organizations from scratch (multiple times over) including the people, process, and creative strategies required for standing-up a right-sized discipline within large-scale organizations.
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A Decade of Digital Content: How Content Marketing Evolved and Where It’s Going
Event Recaps April 28, 2022BIC's Anna Ritchie shared her learnings from a decade of building digital content organizations from scratch (multiple times over) including the people, process, and creative strategies required for standing-up a right-sized discipline within large-scale organizations.
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Your Customers Want ESG to Change the World
Partner Content April 28, 2022In the past, purpose in marketing might have been seen as a lever to increase brand perception and consumer preference, or only pursued if it was natively part of the company’s mission. Now, a commitment to societal issues or putting accountability at the core of one’s brand are no longer a bonus or a nice-to-have, a new report from Bloomberg Media finds — they are an essential part of doing business.
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Catching up with Audacy
Conference Session Videos April 28, 2022Audacy’s Executive Vice President of Digital Sales Ken Lagana and Christi Rademacher from Dell Technologies discussed how Audacy helped bring the Dell Technologies industry-first Podference to life leveraging the unique superpowers of Audio.
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Collaboration Without Ego: New Ways to Unlock Content Innovation
Conference Highlights April 28, 2022To unlock content innovation, marketers should collaborate with the creative community in a fluid way.
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Collaboration Without Ego: New Ways to Unlock Content Innovation
Event Recaps April 28, 2022PepsiCo shared key insights and successful examples of leveraging partners and talent to create engaging content.
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Content Marketing in 2022 and Beyond
Conference Session Videos April 28, 2022Seemingly everything is considered content these days, and the lines between content and advertising are blurring. In this video, learn why today's winning content marketers are focusing on the big picture rather than tactics.
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Content Marketing in 2022 and Beyond
Event Recaps April 28, 2022Seemingly everything is considered content these days — and the lines between content and advertising are blurring. But rather than focus on tactics, which are evolving at a rapid pace, today's winning content marketers are focusing on the big picture: What are the benefits of content marketing?
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Content Marketing in the Influencer Age
Conference Highlights April 28, 2022Marketers can increase engagement by producing contextually relevant content across the consumer journey.
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