All MKC Content

When one of its active players came out as gay for the first time, the NFL speedily responded with an ad that expressed its support for him and his fellow members of the LGBTQ+ community.

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Learn how J&J is doing more.

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends.

As the world enters the third year of a pandemic, confidence in the end of COVID-19 in 2022 is expressed by the World Health Organization’s chief, Dr. Tedros Adhanom Ghebreyesus — providing everyone works together. This year ushers in a resolute positivity that encourages playfulness and creativity — so much so that Pantone created a completely new color to define 2022.

In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, explores trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it.

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

Streaming TV’s meteoric rise has taken the marketing world by storm. From jaw dropping shifts in consumer behavior, huge investments from technology firms and media sellers, to streaming TV inventory has become the hot ticket item for advertisers and agencies alike.

What is it about the relationships we need most that are sometimes the most difficult? Your agency partners are critical to driving your business, so why is it so hard to work together?

Nick Rend, managing director of gaming and esports at NASCAR, shared key insights and thinking from his brand’s first-of-its-kind collaboration with Roblox, an online gaming platform akin to a metaverse.

For modern marketing teams, the key to success lies within the ability to rapidly adapt to change. The past two years have put the agility of the marketing team to the test with the constant evolution of technology and the warp-speed pivots incited by the endemic era.

After the hustle and bustle of the holiday season, the first few months of the new year can be a challenging time for retail marketers. You’ve just spent significant time and effort getting customers to buy, and hopefully your strategies have paid off with strong sales.

This guide from the WFA helps advertisers build media plans that are representative of today's society, as well as play a role in building a media ecosystem where diverse voices thrive.

Today's employees are seeking positions that allow them to not only work remotely but also work efficiently. That is where automation comes into play.

Diversity, equity, and inclusion is top of mind among a growing number of CMOs. In this interview, Esther Franklin, president of global strategy and cultural fluency at Spark Foundry, offers brand managers a roadmap.

In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.

Ruth Stevens of eMarketing Strategy contended that B2B content marketing strategies need to adapt in response to changes in buyers, their businesses, and the environment, and she went on to provide examples of 10 developments necessitating such an adaptation.

Etienne White of Sustainable Brands considered how companies can promote sustainability during the many crises currently facing society.

Consumers may think of augmented reality and similar platforms as just more digital accessories, but marketers who develop ad campaigns that combine the online and physical worlds must take care to not get carried away by the technology.

This is a pivotal moment in marketing. Today’s consumers have an increasingly sophisticated relationship with brands and digital content. They don’t take what companies say at face value, instead evaluating their behavior across multiple channels — and they have a nuanced understanding of the tradeoffs they face. For example, they may want personalized offers but may be loath to share their data unless they have complete control.

AT&T’s Mario Artesiano shared insights and details on AT&T’s recent gaming activation which took the brand into the virtual space with partner and gaming organization 100 Thieves.