All MKC Content
-
The North Face: Learnings from a Global Loyalty Relaunch
Event Recaps October 12, 2021Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”
view -
Accelerating Your Brand’s Sustainability Journey
Conference Highlights October 8, 2021Building sustainable brands entails disrupting systems in order to create new business models.
view -
Accelerating Your Brand’s Sustainability Journey
Conference Session Videos October 8, 2021In this video, Darren Beck from media think tank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
view -
Accelerating Your Brand’s Sustainability Journey
Event Recaps October 8, 2021Darren Beck from media think tank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.
view -
ANA 2021 Masters of Marketing Conference in Three Minutes
Conference Highlights October 8, 2021In this video, get a three-minute overview of the ANA 2021 Masters of Marketing Conference.
view -
ANA 2021 Masters of Marketing Conference Speaker Takeaways
Conference Highlights October 8, 2021In this video, speakers at the ANA 2021 Masters of Marketing Conference discussed their key takeaways.
view -
Delivering What Matters: Linking Purpose with Performance
Conference Highlights October 8, 2021The “squeeze” of shareholders and stakeholders is creating new opportunities to drive both profit and purpose.
view -
Delivering What Matters: Linking Purpose with Performance
Conference Session Videos October 8, 2021In this video, CMO Kevin Warren explained how the marketing team at UPS embraced accelerated change by launching a new campaign that focused on SMBs while also developing campaigns and partnerships that engaged minority SMB owners in a more meaningful way and drove tangible improvements to the bottom line.
view -
Delivering What Matters: Linking Purpose with Performance
Event Recaps October 8, 2021CMO Kevin Warren explained how the marketing team at UPS embraced accelerated change by launching a new campaign that focused on SMBs while also developing campaigns and partnerships that engaged minority SMB owners in a more meaningful way and drove tangible improvements to the bottom line.
view -
Deloitte’s CMO on Why CMOs Must Make Purpose a Company-Wide Enterprise
Soundbites October 8, 2021Suzanne Kounkel, CMO at Deloitte and member of the ANA CMO Growth Council, explained why brand purpose is the rallying cry CMOs must embrace to spur innovation, business growth, and employee engagement at a time when all of those things are desperately needed.
view -
How Deloitte Brought Its Purpose to Life Through Marketing
Conference Highlights October 8, 2021Developing a meaningful purpose-driven culture requires leaning into your internal team through better listening.
view -
How Deloitte Brought Its Purpose to Life Through Marketing
Conference Session Videos October 8, 2021In this video from the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanna Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.
view -
How Deloitte Brought Its Purpose to Life Through Marketing
Event Recaps October 8, 2021During her session at the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanne Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.
view -
Technology and Data and the Humans at the Center of It All
Conference Highlights October 8, 2021Ally pivoted to gaming technologies to increase financial literacy and to break through media clutter.
view -
Technology and Data and the Humans at the Center of It All
Conference Session Videos October 8, 2021In this video, Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.
view -
Technology and Data and the Humans at the Center of It All
Event Recaps October 8, 2021Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.
view -
The Industry’s Quest to Invest in Minority-Owned Media
Conference Highlights October 8, 2021Increasing ad investments in minority-owned media through improvements in measurement is a top industry objective.
view -
The Industry’s Quest to Invest in Minority-Owned Media
Conference Session Videos October 8, 2021In this video, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.
view -
The Industry’s Quest to Invest in Minority-Owned Media
Event Recaps October 8, 2021In this session, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.
view -
UPS CMO Kevin Warren on Satisfying Both Shareholders and Stakeholders with Purpose
Soundbites October 8, 2021Kevin Warren, CMO at UPS, explained how purpose leads to profit in such a way that committing to it allows businesses to satisfy the financial desires of shareholders while also satisfying the social responsibility expectations consumers have for brands.
view