All MKC Content
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Reach Mobile CEO Harjot Singh Saluja
Beyond Profit Podcast August 30, 2021In this episode of Beyond Profit, Harjot Singh Saluja, cofounder and CEO of Reach Mobile, shares the backstory on the launch of the company, the importance of being a values-driven business, its partnerships with nonprofits, and more.
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America’s Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Resiliency and Preparedness
Knowledge Partners August 29, 2021TriNet uncovered insights surrounding business continuity and the confidence level of small-to-medium sized businesses during the pandemic.
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When Will Art Better Imitate Life?
Knowledge Partners August 29, 2021Racial inequality and a lack of representation are at the forefront of discussions in the U.S. during 2020. The television, film, and social media industries have been the focal point of many of these conversations, given the oversized role they play in how people view society and equality.
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Closing Remarks: That's a Wrap — Highlights of the Hybrid Conference
Conference Session Videos August 27, 2021In this video, conference chairs highlighted key takeaways from the multitude of sessions as well as notable discussions that arose over the conference.
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Examples of Exceptional Donor Experiences in Direct Response
Conference Session Videos August 27, 2021In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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Examples of Exceptional Donor Experiences in Direct Response
Event Recaps August 27, 2021Four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy
Conference Session Videos August 27, 2021In this video, learn how Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising during the 2020 holiday season.
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How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy
Event Recaps August 27, 2021During the 2020 holiday season, Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising.
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Overview of the 2021 ANA Nonprofit Federation Summer Conference
Conference Highlights August 27, 2021In this video, get a two-minute overview of the 2021 ANA Nonprofit Federation Summer Conference.
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Pave the Way for a Cookie-Less World
Conference Session Videos August 27, 2021After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this video, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.
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Pave the Way for a Cookie-Less World
Event Recaps August 27, 2021After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this session, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Conference Highlights August 27, 2021One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Conference Session Videos August 27, 2021In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Event Recaps August 27, 2021In this session, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Conference Highlights August 27, 2021A nonprofit’s brand is a key differentiator in competing for the hearts and minds of donors.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Conference Session Videos August 27, 2021In this video, learn how Easterseals President and CEO Angela F. Williams has leveraged her years of leadership in the corporate and nonprofit sectors to re-energize the organization's brand through marketing and advocacy strategies designed to broaden equity, inclusion, and access for the one in four Americans living with disability today.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Event Recaps August 27, 2021Easterseals President and CEO Angela F. Williams has leveraged her years of leadership in the corporate and nonprofit sectors to re-energize the organization's brand through marketing and advocacy strategies designed to broaden equity, inclusion, and access for the one in four Americans living with disability today.
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Star Search
B2C August 27, 2021As the definition of celebrity evolves, marketers have a much bigger canvas to draw in new spokespeople. But they do have to be extra careful that the person matches the tone of the ad campaign and shares the company’s values.
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Brand Activation Legal Committee: August 2021
Conference Session Videos August 26, 2021For the August meeting, Finnegan provided updates on recent NAD and NARB decisions, class action and Lanham Act trends, and recent FTC enforcement.
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Building Up Recurring Revenue You Can Count On
Conference Session Videos August 26, 2021In this video, the USO and its partner MissionWired described how it has cultivated a base of recurring donors.
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