All MKC Content
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Conference Highlights October 7, 2021A commitment to diversity is critical to driving brand growth.
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Conference Session Videos October 7, 2021As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.
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Breakfast with A+E Networks: Premium Short Form
Conference Session Videos October 7, 2021In this video, A+E Networks shared a collection of History, Lifetime, and A&E premium short form content originally featured on-air and across social platforms.
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Cadillac Champions Big Dreams and Bold Ambitions
Event Recaps October 7, 2021This session showcased Cadillac's creative, brand content, and equity and justice efforts.
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Case Study: Programming with Purpose Presented by USPS
Conference Session Videos October 7, 2021After a year of societal upheaval, learn why brands need to connect with consumers on a more meaningful level, with messaging that is innovative, effective, and culturally relevant.
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Firing Up the Weber Brand
Event Recaps October 7, 2021Weber, a premiere manufacturer of grills, shared its approach to story building.
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Firing Up the Weber Brand
Conference Session Videos October 7, 2021In this video, Weber, a premiere manufacturer of grills, shared its approach to story building.
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Firing Up the Weber Brand
Conference Highlights October 7, 2021Weber ignited its relaunch with story building that leveraged platforms and emotional benefits.
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Frito Lay's Perspective on Building Community Through Multicultural Marketing
Industry Insights October 7, 2021Marissa Solis, Senior Vice President Marketing and Media at Frito Lay North America, will be a keynote speaker at the ANA's Multicultural Marketing and Diversity Conference, to be held October 24-26 in San Diego. Marissa shared her thoughts on the importance of multicultural marketing with ANA Senior Director Gena Casciano in advance of the conference.
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From Buzz to ROI: The Impact of Social Media Conversation
Event Recaps October 7, 2021Twitter and Uber recently explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.
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From Buzz to ROI: The Impact of Social Media Conversation
Conference Session Videos October 7, 2021In this video, Twitter and Uber explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Conference Session Videos October 7, 2021In this video, learn why it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Conference Highlights October 7, 2021A key objective of brand media strategies should be to elevate the consumer experience.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Event Recaps October 7, 2021As consumers take note of the compounded media landscape, it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.
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Gaming Is the Highway into the Metaverse
Conference Session Videos October 7, 2021As technologies like AR, VR, NFTs, and blockchain gain more traction, so does the notion of the "metaverse" as a potential successor of the internet. In this video, learn why gaming represents brands’ best opportunity to test how they will represent themselves in a future metaverse state.
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Kohl’s on the Importance of Personalization and Marketing to a Diverse Audience
Soundbites October 7, 2021In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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Looking Beyond the Open: Building a Resilient Email Strategy in the Age of Consumer Privacy
Webinar Rewinds October 7, 2021Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. In this webinar, take a closer look at the Apple-specific changes and an even bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?
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Paramount Pictures’ Project Action Task Force
Event Recaps October 7, 2021Paramount Pictures’ Marketing & Distribution department assembled six task forces to cover specific action areas to drive systematic change within the organization. In this session, learn more about the Project Action task force, an initiative formed in response to a myriad of social injustices in 2020.
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Quantum Marketing and the Power of Purpose
Conference Session Videos October 7, 2021In this video, chief marketing and communications officer of Mastercard, Raja Rajamannar, unveiled new rules and thinking about brand purpose and how it can drive marketing leadership, business growth, and customer satisfaction for the future.
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Quantum Marketing and the Power of Purpose
Conference Highlights October 7, 2021Bringing purpose to life requires consistent commitment, the right partnerships, and full transparency.
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