All MKC Content
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How Marketers Sharpen Their Personalization Playbook
Partner Content July 20, 2021Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.
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How to Create Shoppable Moments Everywhere
Conference Highlights July 20, 2021With the rapid growth of digital commerce, marketers need to be better prepared to mine shoppable media opportunities.
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How to Create Shoppable Moments Everywhere
Conference Session Videos July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this video, the team at Blue Chip shared some tips.
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How to Create Shoppable Moments Everywhere
Event Recaps July 20, 2021With consumer shopping habits rapidly changing, marketers must capitalize by building numerous shoppable moments into the buyer journey, ensuring that consumers can purchase with limited friction the moment they feel inspired to do so. In this session, the team at Blue Chip shared some tips.
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Innovation at the Speed of Culture
Conference Highlights July 20, 2021Mattel’s opportunity in a pandemic marketplace has been to create consumer value through play.
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Innovation at the Speed of Culture
Conference Session Videos July 20, 2021In this video, Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.
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Innovation at the Speed of Culture
Event Recaps July 20, 2021Mattel’s Jason Horowitz discussed the brand’s strategy for creating success out of uncertainty during 2020, navigating dynamic change via increased purpose, relevance, and bold action with iconic brands like Barbie, Hot Wheels, and Fisher-Price.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Conference Session Videos July 20, 2021In this video, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.
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Is Contextual Targeting the Phoenix of the Ad Industry?
Event Recaps July 20, 2021In this session, Steve Silvers, SVP Product at Neustar, discussed how his company helps advertisers reach their intended audiences where it matters and realize brand growth.
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Patients As People: A Lifestyle Approach to Treatment
Conference Session Videos July 20, 2021In this video, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.
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Patients As People: A Lifestyle Approach to Treatment
Event Recaps July 20, 2021In this session, learn how Eli Lilly, working in partnership with Meredith and leveraging their proprietary insights, gained a better understanding of its patients in every aspect of their lives, leading to more resonant messaging and greater treatment effectiveness.
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The ANA Programmatic RFP
Conference Highlights July 20, 2021The ANA is commissioning a study to help marketers eliminate waste in programmatic media buying.
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The ANA Programmatic RFP
Conference Session Videos July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this video, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The ANA Programmatic RFP
Event Recaps July 20, 2021In late April, the ANA issued an RFP for a comprehensive study of the programmatic media buying ecosystem. In this session, speakers from the ANA discuss the rationale behind the RFP, what they’re doing, and what they expect to learn.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Highlights July 20, 2021Hershey used a live buying test to select a media agency for programmatic services.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Conference Session Videos July 20, 2021In this video, the Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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The Programmatic Dilemma: How to Measure Media Buying Services During an Agency Pitch
Event Recaps July 20, 2021The Hershey Company shared how it moved away from theoretical pitch meetings to a hands-on-keyboard, interactive live buying test that demonstrates an agencies’ programmatic capabilities.
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Welcome to the 2021 ANA Digital & Social Media Conference
Conference Session Videos July 20, 2021In this video, Marla Newman, EVP Digital Sales at Meredith, welcomed attendees to the 2021 ANA Digital & Social Media Conference.
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Purpose Drives Land Rover Awards Program
Social Impact July 19, 2021Land Rover’s Defender Above and Beyond Service Awards were created to honor the return of the Defender model to the U.S. market and its long history of service to help those in need. But the program also serves as a marketing hub to assist nonprofit organizations and help them show the positive impact they have at the local level.
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Study Shows TikTok Drives Greater Audience Engagement
Knowledge Partners July 19, 2021A study by neuroanalytics and neuromarketing firm, Neuro-Insight, reveals how the TikTok platform encourages higher levels of engagement making brands more memorable.
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