All MKC Content
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In-House Ad Agencies Are Gaining Room to Maneuver
B2C March 12, 2021Having earned the trust of internal stakeholders, in-house agencies at The Hershey Co., Walgreens, and other mega retailers are quickly expanding their roles and responsibilities. Amid the pandemic, new tasks range from producing ads to selling them.
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Global CMO Growth Council Progress Report: February 2021
CMO Content March 11, 2021The world’s top CMOs are making strong advancements across global growth mandates in four priorities: Brand, Data, Talent, and Society. Read about their progress to transform the marketing industry into a force for growth and a force for good, in this update from February 2021.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds March 11, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Advertisers Pick Their Spots for Streaming TV Carefully
B2C March 10, 2021As consumers migrate to streaming services in droves, more and more brands hop on board to supplement their spending on linear TV. But the tide may be turning in favor of streaming services. Product placement may never be the same.
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Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers
Webinar Rewinds March 10, 2021In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.
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Marketing in the Age of Working Remotely
Insight Briefs March 9, 2021This insight brief discusses how companies can best adapt to the new work-from-home norm, even post-pandemic, and make the most out of a hybrid business model that is here to stay.
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Rise of Opportunity and Risk in AI for Advertising
Webinar Rewinds March 9, 2021In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.
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How to Avoid Email Fatigue: Four Steps to Determine the Cost of Over-Contacting Customers
Knowledge Partners March 8, 2021In this report, RRD Marketing Solutions examines the impact of over-emailing customers.
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OAAA OOH Case Study: TriNet
Knowledge Partners March 8, 2021TriNet capitalized on OOH marketing to promote awareness of its Human Resources support services.
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How COVID Is Impacting Consumers' Mental and Physical Health and the Implications for CPG
Event Recaps March 5, 2021In this session, learn about new research on the impact of COVID-19 on consumers' mental and physical health during the Holiday season that uncovered data to help understand what changes are occurring and how brands can better position themselves and engage with their audience.
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How These Nonprofits Pivoted During the Pandemic
Industry Insights March 5, 2021The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.
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New Guidance on Brand Guidelines
B2C March 5, 2021For brands born to a digital world, such as Uber, Twitter, or Airbnb, establishing a detailed set of brand guidelines is a natural course of action. But for more traditional brands forced by the pandemic to adjust to a future online, developing a digital-friendly set of brand guidelines may come with a bout of growing pains.
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The Interaction of Data and Creativity in Modern Marketing
Event Recaps March 5, 2021Emily Pachuta discussed Invesco's journey in bringing together the two important disciplines of data and creativity and explored questions that marketers must ask at every stage of their careers.
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“Dear John”…..”Dear Mr. Smith”….”Dear Friend” — Personalization Matters!
Event Recaps March 4, 2021Chris Wyatt, managing director at wetlands conservation nonprofit Ducks Unlimited, discussed what personalization approaches could be implemented for nonprofits to acquire and cultivate a direct response program.
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Equifax’s Data Dialogues Podcast Shares Data-Driven Insights for Smarter Business Decisions
Knowledge Partners March 4, 2021Equifax discusses data with innovative business leaders: how to think about it, how to use it and how it can help us all make smarter business decisions every day. Topics covered will touch on analytics, marketing, personalization, artificial intelligence, machine learning, optimization, and more.
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Ten Human Behavior Hacks to Create Compelling Direct Marketing
Event Recaps March 4, 2021Nancy Harhut, the chief creative officer at HBT Marketing, discussed techniques that drive customer and prospect behavior which can help brands improve their direct marketing campaigns.
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2020 Q4 and Full-Year Video Benchmarks Report
Knowledge Partners March 3, 2021This report demonstrates how impressions break down across devices, ad lengths, and other key metrics for both Q4 and all of 2020.
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Brave New Normal: Creative Trends 2021
Knowledge Partners March 3, 2021Dentsu examined how a number of developments in technology and consumer behavior are changing the way that marketers and businesses work.
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Four Principles to Help Lead Your Remote Teams More Effectively
Webinar Rewinds March 3, 2021COVID-19 has changed the way we work now and how we will work in the future. In this webinar, learn about four principles to remote working, whether you're new to remote working or you've been working as a remote team for years.
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How B2B Customers Like to Get Their Information
B2B March 3, 2021A new report explores the “consumption gap,” or the time between when content is requested and the moment it’s opened for consumption, and how this varies according to job title. As B2B buyers become even more elusive, it’s incumbent upon marketers to distribute their content more strategically and strengthen their measurement efforts.
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