All MKC Content
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A Discussion with Mastercard CMO Raja Rajamannar
Beyond Profit Podcast April 5, 2021In this episode of Beyond Profit, Raja Rajamannar, CMO at Mastercard, joins host Ken Beaulieu to discuss his brand's focus on purpose, the key takeaways from his book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," and the lessons he's learned as a giant of the marketing industry.
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Plastic for Good
Social Impact April 5, 2021After graduating from college, Paul Boudreau set his sights on changing the world. And he has — in a big way — by transforming the plastics industry through biodegradable and compostable bioplastic materials.
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Addressing Biases in Multicultural and Inclusive Identity Data
AIMM April 3, 2021Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.
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A Frictionless Holiday Shopping Experience Is Still a Work in Progress
B2C April 2, 2021Brands may need to assuage any hard feelings among consumers who believe they got stiffed during last year’s holiday buying season amid a wave of deliveries. Being transparent with customers about return policies is a good place to start — and an opportunity to strengthen relationships that many marketers may be missing.
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Beyond Purpose: Finding Your Marketing Model
Event Recaps April 1, 2021Colin Mitchell of the agency Pltfrmr explained the importance of having a clear view of how one’s brand communicates and behaves.
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DTCC's Brand Journey: From Industry “Secret” to Visible Leader of Market Transformation
Event Recaps April 1, 2021The financial services utility DTCC described its various rebranding efforts.
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Insights for Calculating Automation ROI
Knowledge Partners April 1, 2021This article covers the costs and long-terms gains of an automation process.
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Nike & Facebook Responses to #StopAAPIHate Set Promising Example
Industry Insights April 1, 2021Over the past year, there has been an increase in anti-Asian hate crimes in the U.S. — and brands need to address this, just as many stepped up and supported the Black Lives Matter movement. Marketers know all too well that words and actions matter — it’s why advertisements exist.
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OAAA OOH Case Study: Eaze
Knowledge Partners April 1, 2021In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.
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B2B Marketers Learn What It Means to Live in the Moment
B2B March 31, 2021Despite working from home for the past year, business pros are tapping into mobile apps to do their bidding. With a growing reliance on mobile platforms, buyers are cutting to the chase even quicker than before the pandemic hit, and B2B marketers must respond accordingly.
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Leveraging a Strategic Marketing Mindset for Recruitment of University Students
Webinar Rewinds March 31, 2021In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.
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Analytics and AI in Entertainment
Conference Session Videos March 30, 2021In this video, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.
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Analytics and AI in Entertainment
Event Recaps March 30, 2021In this session, FOX Entertainment and Jumpcut Media discussed how entertainment marketers can leverage AI and analytics to guide campaigns and future productions.
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Applying AI to Marketing Creative Review
Conference Session Videos March 30, 2021In this video, Harvey Raymundo shares how Amex is developing Artificial Intelligence tools to improve the efficiency of its creative approval process, increase speed to market for marketing campaigns, and reduce the brand's reliance on highly manual review processes.
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Applying AI to Marketing Creative Review
Event Recaps March 30, 2021Harvey Raymundo shares how Amex is developing Artificial Intelligence tools to improve the efficiency of its creative approval process, increase speed to market for marketing campaigns, and reduce the brand's reliance on highly manual review processes.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express talks about regulatory checks that are hard and easy to automate.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express answers whether AI will replace a human marketing compliance reviewer.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express explains the common creation tool of his team’s AI-based compliance review process.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express explains technology that his team uses to help with the compliance review process.
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Data Ethics and Artificial Intelligence
Conference Session Videos March 30, 2021Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. In this video, learn why that means being willing to look at biases in data and how those biases can unintentionally get built into systems.
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