All MKC Content

For November’s meeting, Greensfelder, Hemker & Gale, P.C.’s presentation included updates regarding FTC regulations, recent federal false advertising cases, recent NAD/NARB decisions, and new developments in privacy law.

Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.

Ford's latest campaign for the all-new 2020 Escape celebrates the defiance, transformation and versatility of black women as creators, marketers, and performers who own their uniqueness and live phenomenally. In this session, hear how Ford partnered with nonprofit organizations Made In Her Image and Girls Make Beats to forward the brand's real-world commitment to hiring women of color and help build the next generation of female production professionals.

Procter & Gamble is seeking to leverage its strength and the voices of its brands to tackle gender and multicultural bias and drive change across the entire creative pipeline. In this session, Ilse Verbunt, one of P&G's production directors, will share how this lofty goal translates to the production process via commitments from internal stakeholders, external agencies, and production partners.

In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.

Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.

Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.

In gender-related marketing, ads no longer adhere to pink-and-blue protocols. An increasing number of companies realize that moving beyond the binary is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services. Here’s how P&G, Mastercard, and Mattel, among others, are evolving their marketing to avoid gender stereotypes and be more inclusive of trans and nonbinary people.

In this video, executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.

Executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.

Social justice and equal opportunity have been key drivers of Eastern Bank’s growth.

In this video, learn how Eastern Bank has been an outspoken supporter of the Black Lives Matter movement – including in its advertising – and has reinforced its commitment to engage in meaningful action in addressing racial inequities.

Lou Mastria, DAA Executive Director, discussed key issues for interest-based advertising and related topics.

In this video, Dean Nicolls, VP of global marketing at Jumio, and Ted Kohnen, CEO at Retina Communications, discussed how brands can make online advertising work in the business-to-business space.

Dean Nicolls, VP of global marketing at Jumio, and Ted Kohnen, CEO at Retina Communications, discussed how brands can make online advertising work in the business-to-business space.

Location Sciences described some emergent challenges to marketers’ use of location data.

In this video, learn how mentalist Alan Chamo uses comedy and Mental Magic to motivate and inspire people from all walks of life.

In an effort to continue driving business outcomes in the modern era, Honda launched an innovative marketing strategy to reach a new type of audience – the younger generation of next car buyers. The growth of esports and particularly, its growing online reach and inherent digital-first nature, presented a key opportunity to engage with an important consumer segment. In the last two years, Honda officially began making its mark by partnering with Team Liquid, a prominent global esports organization, and League of Legends Championship Series (LCS), a top-tier regional esports league run by game developer, Riot Games. The synergy among these two endemic partnerships along with other strategic platforms like Twitch played a pivotal role in their communication plan. In this session, you will learn: • Honda's overall strategy in gaming and esports • Insight into existing programs • Strategic roles of different elements in Honda's partnerships play

In this video, Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.