All MKC Content
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This Ad Celebrated a Black Girl's Dream
Multicultural Excellence Awards January 15, 2021American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.
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This Campaign Showcased the Black History Behind National Parks
Multicultural Excellence Awards January 15, 2021A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.
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Toyota Prius AWD
Multicultural Excellence Awards January 15, 2021Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.
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What’s in Store for Marketers Once Cookies Bite the Dust?
B2C January 15, 2021The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.
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Why This Ad Celebrating Black Music Was So Successful
Multicultural Excellence Awards January 15, 2021To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.
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You Can’t Cancel Pride
Multicultural Excellence Awards January 15, 2021Procter & Gamble created a virtual relief effort to support the LGBTQ+ community during the COVID-19 pandemic — a group disproportionately affected by the effects of the crisis.
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The Journey to Automating Marketing Processes
Knowledge Partners January 14, 2021As channels grow and audiences become increasingly hard to reach, the ability to balance human and machine processes while getting scale via automation has become a competitive imperative.
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Going Beyond with Jeep’s Passion for Adventure
Webinar Rewinds January 13, 2021In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.
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How Your Brand Can Win When You’re Being Outspent
Webinar Rewinds January 13, 2021In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.
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The NASA Brand Flies High Fulfilling Agency’s Mission
Knowledge Partners January 13, 2021Even at a time when people disagree over just about anything, especially when it comes to government spending, it is estimated that 80% of Americans believe that the International Space Station is a good investment for the country.
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CCPA/CPRA Compliance
Webinar Rewinds January 12, 2021In this webinar, representatives from Venable discussed recent changes to the regulations enforcing the California Consumer Privacy Act (CCPA), where things stand with the California Privacy Rights Act (CPRA), and compliance issues surrounding both CCPA and CPRA.
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TV's Watershed Moment, with TVSquared
Marketing Futures Podcast January 12, 2021The rumors of TV's death have been greatly exaggerated. If anyone or anything had a good 2020, it was the TV in the middle of your living room. Jo Kinsella and Bob Ivins from TV Squared join the (virtual) podcast studio to talk about TV's rebirth, and why direct-to-consumer brands in particular are finding a windfall in TV advertising.
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Creative Automation: The Rise of A.I. in Digital Marketing Creative Design
Knowledge Partners January 11, 2021Learn how creative automation can liberate design teams from the routine tasks that take their focus away from being creative.
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Showing the Love for Small Businesses
B2C January 8, 2021Mailchimp's latest ad campaign draws on classic animation to help its small business customers build big ideas. Michael Mitchell, director of brand marketing at Mailchimp, calls the campaign a "love letter" to entrepreneurs making their way through the pandemic.
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Can a Pivot to Digital Bring Sales and Marketing into Better Alignment?
B2B January 6, 2021B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?
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Digital Ad Spending and Trends in 2021: eMarketer’s Outlook
Webinar Rewinds January 6, 2021In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.
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Owning Game-Changing Subcategories, the Only Way to Grow
Webinar Rewinds January 6, 2021In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.
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One Thing Marketers Can Do to Mitigate Advertising Risk
Industry Insights December 29, 2020Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?
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URL to IRL (In Real Life)
Partner Content December 29, 2020Attribution models are often used to gauge the potency of digital marketing campaigns and refine channel strategies, but these don’t always take customers’ real-world actions and behaviors into account. Without a view into customers’ offline activities, it’s nearly impossible to tell what’s working and what’s not. However, there are several ways to accurately measure what happens offline.
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Save Your Agency-Client Relationships from Drowning in The Pandemic Sea
Knowledge Partners December 22, 2020The pandemic has been sorely testing many advertisers’ relationships with their agencies; Agency Mania Solutions provided recommendations for shoring up these relationships.
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