All MKC Content
-
Is B2B Failing at Digital Transformation?
Event Recaps November 18, 2020Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
view -
Let the Brand Be Your Guide in the Move to Digital
Conference Session Videos November 18, 2020In this video, Sarah Hocking, brand experience associate director at Grant Thornton, discussed why it’s important for business-to-business firms to keep the focus on the brand in the digital space.
view -
Let the Brand Be Your Guide in the Move to Digital
Event Recaps November 18, 2020Sarah Hocking, brand experience associate director at Grant Thornton, discussed why it’s important for business-to-business firms to keep the focus on the brand in the digital space.
view -
Marketing to Modern Consumers: How 2020 Has Changed Branding Forever
Webinar Rewinds November 18, 2020In this webinar, Jeff Fromm, Partner at Barkley, shared insights into Gen-Z and their expectations for brands, how many brands have struggled to provide an adequate response, and how others are rising to meet this generation's demands in creative ways.
view -
Relevant and Effective Multicultural Communications During Times of Disruption
Conference Highlights November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
view -
Relevant and Effective Multicultural Communications During Times of Disruption
Conference Session Videos November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
view -
Relevant and Effective Multicultural Communications During Times of Disruption
Event Recaps November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
view -
The Three Minute Rule
Event Recaps November 18, 2020Author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.
view -
The Three Minute Rule
Conference Session Videos November 18, 2020In this video, author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.
view -
This Bank's Commitment to Social Justice Strengthened Its Work Culture
Event Recaps November 18, 2020This year, Eastern Bank has been an outspoken supporter of the Black Lives Matter movement — including in its advertising — and has reinforced its commitment to engage in meaningful action in addressing racial inequities.
view -
What You (Really) Need to Know About B2B Intent Data
Conference Session Videos November 18, 2020In this video, Experts discussed the changing B2B landscape.
view -
What You (Really) Need to Know About B2B Intent Data
Event Recaps November 18, 2020Experts discussed the changing B2B landscape.
view -
A Diversity Report for the Advertising/Marketing Industry (2020)
Research Reports November 17, 2020This report from AIMM concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.
view -
AIMM in 2020: It’s Time for Brands to #SeeAll
Conference Session Videos November 17, 2020In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
view -
AIMM in 2020: It’s Time for Brands to #SeeAll
Event Recaps November 17, 2020In 2020, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) ignited the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
view -
Are You There, America? The U.S Census and What It Takes To Count 328 Million
Conference Session Videos November 17, 2020Team Y&R (VMLY&R and their multicultural agency partners) will share how their marketing efforts reached multicultural audiences, how they faced the challenges posed by COVID-19 and their key takeaways and lessons learned.
view -
Are You There, America? The U.S Census and What It Takes To Count 328 Million
Event Recaps November 17, 2020Team Y&R (VMLY&R and their multicultural agency partners) will share how their marketing efforts reached multicultural audiences, how they faced the challenges posed by COVID-19 and their key takeaways and lessons learned.
view -
Balancing "Me" with "We": Music’s Power to Reflect Diversity and Unite Culture
Conference Session Videos November 17, 2020In this video, Elba Intriago of marketing consultancy Music Audience Exchange (MAX) discussed how brands can leverage music for multicultural audiences.
view -
Balancing "Me" with "We": Music’s Power to Reflect Diversity and Unite Culture
Event Recaps November 17, 2020Elba Intriago of marketing consultancy Music Audience Exchange (MAX) discussed how brands can leverage music for multicultural audiences.
view -
How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success
Conference Session Videos November 17, 2020Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.
view