All MKC Content
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Lessons Learned From Altering Marketing Due to COVID Times
Event Recaps October 22, 2020Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID times.
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How to Face the Changed Landscape of Linear and Connected TV
Partner Content October 22, 2020In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.
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Marketing Strategy in the COVID-19 Age (and Beyond)
Conference Session Videos October 22, 2020In this video, Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.
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Marketing Strategy in the COVID-19 Age (and Beyond)
Event Recaps October 22, 2020Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.
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Marketing Through a Time of Change
Conference Session Videos October 22, 2020In this video, ANA CEO Bob Liodice and Facebook's VP of global business group, Carolyn Everson, discussed how Facebook is taking meaningful action on the issues that matter, from ensuring safety online to supporting businesses through the economic recovery.
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Marketing Through a Time of Change
Event Recaps October 22, 2020ANA CEO Bob Liodice and Facebook's VP of global business group, Carolyn Everson, discussed how Facebook is taking meaningful action on the issues that matter, from ensuring safety online to supporting businesses through the economic recovery.
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Marketing Through a Time of Change
Conference Session Videos October 22, 2020In this video, learn more about Visa's responsibility to not only deliver exceptional products and services that help people adapt to the dramatic changes to the way business owners, big or small, work and live, but to also use its brand's power for social good.
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Marketing Through a Time of Change
Event Recaps October 22, 2020As one of the most recognizable brands in the world, Visa has a responsibility to not only deliver exceptional products and services that help people adapt to the dramatic changes to the way business owners, big or small, work and live, but to also use its brand's power for social good.
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Perseverance Over Two Centuries: USPS Emerges as the Nation's Most Trusted Brand
Conference Session Videos October 22, 2020In this session, Christopher Karpenko, executive director of brand marketing for USPS, will explore how a two-plus centuries old brand continues to stay top of mind by using data-driven insights to meet customer needs.
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Perseverance Over Two Centuries: USPS Emerges as the Nation's Most Trusted Brand
Event Recaps October 22, 2020In this session, Christopher Karpenko, executive director of brand marketing for USPS, will explore how a two-plus centuries old brand continues to stay top of mind by using data-driven insights to meet customer needs.
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Then & Now: Brand Purpose at General Mills
Conference Session Videos October 22, 2020In this video, SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.
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Then & Now: Brand Purpose at General Mills
Event Recaps October 22, 2020SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.
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Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility
Conference Session Videos October 22, 2020In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.
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Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility
Event Recaps October 22, 2020Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.
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A New Era Of Purpose-Driven Brands
Conference Session Videos October 21, 2020In this session, Frank Cooper, global CMO of BlackRock, will draw on his experience at the forefront of business leadership and marketing to examine the role of brands through the lens of being great versus doing good, and the role marketers play in the relationship between selling and serving.
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A New Era Of Purpose-Driven Brands
Event Recaps October 21, 2020In this session, Frank Cooper, global CMO of BlackRock, will draw on his experience at the forefront of business leadership and marketing to examine the role of brands through the lens of being great versus doing good, and the role marketers play in the relationship between selling and serving.
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A Refreshed Interest in Design
B2B October 21, 2020With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.
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ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR
Conference Session Videos October 21, 2020Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.
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ANNOUNCING THE 2020 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR
Event Recaps October 21, 2020Now in its eighth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing scientists, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.
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