All MKC Content
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Catering to a New Breed of Shopper
Partner Content October 13, 2020The pandemic has raised the stakes and allure of click-and-collect. That’s because it’s a form of commerce offering more than just a convenience for routine weekly grocery shopping, but also a way to avoid stores altogether.
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The 2020 Hispanic Market Report: The New American Mainstream
Knowledge Partners October 13, 2020This report from Claritas reveals insights into the growth, purchasing behaviors, and technology habits of the highly diverse Hispanic American segment.
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Brands Are Cultivating New Ways to Help Communities
B2C October 9, 2020Following the initial rush among brands and organizations to donate money and supplies, some companies are opting to build on their relief efforts and assist the community at large.
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Using Data to Drive Results: How to Design Smarter Influencer Campaigns
Webinar Rewinds October 8, 2020This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.
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A Crisis Draws B2B Marketers Closer to Their Customers
B2B October 7, 2020While the impact from the crisis has varied, most B2B sectors are scrambling for effective ways to boost their marketing efforts to retain customers and find new ones.
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Global Business Trends to Watch
Conference Session Videos October 7, 2020This video will discuss the current global business trends to watch – including the pandemic and its consequences, the acceleration of technology, and the role of business in social change.
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Global Business Trends to Watch
Event Recaps October 7, 2020This session will discuss the current global business trends to watch – including the pandemic and its consequences, the acceleration of technology, and the role of business in social change.
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Lessons Brands Can Learn From Politics
Conference Session Videos October 7, 2020In this fireside chat, Mark Penn and Bob Liodice will discuss the intersection of brand and political campaign strategy and the trends in both worlds that have been irreversibly accelerated by the pandemic.
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Lessons Brands Can Learn From Politics
Event Recaps October 7, 2020In this fireside chat, Mark Penn and Bob Liodice will discuss the intersection of brand and political campaign strategy and the trends in both worlds that have been irreversibly accelerated by the pandemic.
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Programmatic Media; Improving Your Bottom Line
Conference Session Videos October 7, 2020This video, led by Keri Bruce of Reed Smith and Sam Tomlinson of PwC, will issue a warning call to the industry to fix its measurement and transparency issues now – or continue to be mired in inefficiencies.
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Programmatic Media; Improving Your Bottom Line
Event Recaps October 7, 2020This session, led by Keri Bruce of Reed Smith and Sam Tomlinson of PwC, will issue a warning call to the industry to fix its measurement and transparency issues now – or continue to be mired in inefficiencies.
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The Business Case for Client/Agency Relationship Management
Conference Session Videos October 7, 2020Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.
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The Business Case for Client/Agency Relationship Management
Event Recaps October 7, 2020Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.
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The Cost of Losing Creativity
Conference Session Videos October 7, 2020Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.
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The Cost of Losing Creativity
Event Recaps October 7, 2020Forrester research shows that investing in creativity will help brands achieve higher returns over a six-year period. Understand the new ROI model for agency creativity.
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Use It or Lose It: How to Refocus Your Upended Marketing Budget to Reach At-Home Audiences
Webinar Rewinds October 7, 2020In this webinar, Danielle Wiley from Sway Group shared expert advice on pivoting from traditional old-school outreach and finding success with today's content creators.
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2020 Digital Marketing Operations Benchmarking Insights
Knowledge Partners October 6, 2020Cella shared insights from a recent survey it conducted on the state of digital marketing among in-house agencies.
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2020 In-House Creative Industry Report
Knowledge Partners October 6, 2020Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.
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A Better Normal: Activating Live Events During COVID
Webinar Rewinds October 6, 2020In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.
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