All MKC Content
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Brand Activation Legal Committee: October 2020
Event Recaps October 22, 2020For October’s meeting, Dorsey & Whitney LLP’s presentation included an FTC regulatory update, a discussion of recent federal false advertising cases, a review of recent NAD/NARB decisions, and privacy law developments.
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Deck the Halls with Data: A 2020 Holiday Persona Infographic
Knowledge Partners October 22, 2020This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.
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From Chaos to Creativity
Conference Session Videos October 22, 2020In this video, Michelle St. Jacques, chief marketing officer for Molson Coors, shared how she turned moments of total chaos into moments that could propel the greatest change.
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From Chaos to Creativity
Event Recaps October 22, 2020After walking into a Super Bowl-sized competitive attack on day one of the job and marketing through the pandemic and all that 2020 has had in store, Michelle St. Jacques, chief marketing officer for Molson Coors, shared how she turned moments of total chaos into moments that could propel the greatest change.
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Humanized Data-Led Creativity
Conference Session Videos October 22, 2020In this video, Dean Aragon of Shell said marketers need to humanize the way they view their audiences, customers, and stakeholders.
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Identifying Brand Opportunities in the Age of COVID-19
Webinar Rewinds October 22, 2020In this webinar, Dr. Niels Neudecker of Kantar presented seven key questions companies need to answer in order to successfully guide their brand through the pandemic, ensure their brand and communications are delivering, and seize opportunities for growth.
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Lessons Learned From Altering Marketing Due to COVID Times
Conference Session Videos October 22, 2020Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID times.
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Lessons Learned From Altering Marketing Due to COVID Times
Event Recaps October 22, 2020Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID times.
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How to Face the Changed Landscape of Linear and Connected TV
Partner Content October 22, 2020In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.
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Marketing Strategy in the COVID-19 Age (and Beyond)
Conference Session Videos October 22, 2020In this video, Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.
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Marketing Strategy in the COVID-19 Age (and Beyond)
Event Recaps October 22, 2020Dell shared three basic concepts that have influenced the brand’s strategy even amid the disruption caused by COVID-19.
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Marketing Through a Time of Change
Conference Session Videos October 22, 2020In this video, ANA CEO Bob Liodice and Facebook's VP of global business group, Carolyn Everson, discussed how Facebook is taking meaningful action on the issues that matter, from ensuring safety online to supporting businesses through the economic recovery.
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Marketing Through a Time of Change
Event Recaps October 22, 2020ANA CEO Bob Liodice and Facebook's VP of global business group, Carolyn Everson, discussed how Facebook is taking meaningful action on the issues that matter, from ensuring safety online to supporting businesses through the economic recovery.
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Marketing Through a Time of Change
Conference Session Videos October 22, 2020In this video, learn more about Visa's responsibility to not only deliver exceptional products and services that help people adapt to the dramatic changes to the way business owners, big or small, work and live, but to also use its brand's power for social good.
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Marketing Through a Time of Change
Event Recaps October 22, 2020As one of the most recognizable brands in the world, Visa has a responsibility to not only deliver exceptional products and services that help people adapt to the dramatic changes to the way business owners, big or small, work and live, but to also use its brand's power for social good.
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Perseverance Over Two Centuries: USPS Emerges as the Nation's Most Trusted Brand
Conference Session Videos October 22, 2020In this session, Christopher Karpenko, executive director of brand marketing for USPS, will explore how a two-plus centuries old brand continues to stay top of mind by using data-driven insights to meet customer needs.
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Perseverance Over Two Centuries: USPS Emerges as the Nation's Most Trusted Brand
Event Recaps October 22, 2020In this session, Christopher Karpenko, executive director of brand marketing for USPS, will explore how a two-plus centuries old brand continues to stay top of mind by using data-driven insights to meet customer needs.
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Then & Now: Brand Purpose at General Mills
Conference Session Videos October 22, 2020In this video, SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.
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Then & Now: Brand Purpose at General Mills
Event Recaps October 22, 2020SVP and Global CMO of General Mills, Ivan Pollard, shared the brand’s history of acting with purpose and provided a recent example of how the fruit snack brand Gushers stood up against racial injustice.
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Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility
Conference Session Videos October 22, 2020In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.
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