All MKC Content
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Developments in Self-Regulation at the National Advertising Division
Event Recaps November 4, 2020Lawyers from Reed Smith discussed some new processes that have been established for bringing challenges to misleading advertisements through the National Advertising Division.
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How Technology Moves Us Beyond the Ordinary
Event Recaps November 4, 2020Working with their agency-partners Freeman and Helios Interactive, Dell’s goal was to create a human-centric, self-paced unique digital experience during the pandemic that moved beyond your typical virtual event.
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In-House Agencies Ascend Amid COVID-19
Insight Briefs November 4, 2020With businesses shuttered and budgets cut during the COVID-19 pandemic, brands have put a greater dependence on their salaried marketing teams that can perform comparable work to that of an external agency.
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Post-Election State Issue Update
Event Recaps November 4, 2020Now that the election is (hopefully) behind us, ANA’s Chris Oswald covered where things stand with Prop 24 (CPRA) in California as well as the next steps on the Maryland digital ad tax.
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A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem
Knowledge Partners November 3, 2020In this study VAB shares the latest data on consumer behaviors and trends across the streaming landscape.
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Championing Charity During Crisis
Event Recaps November 3, 2020Learn how the “Whole Lot of Good” campaign all but abandoned product messaging, instead opting for new strategies and tactics that highlighted how playing the lottery helps the community.
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It’s a Loungewear World Now
Partner Content November 3, 2020With large swaths of the workforce at home or staying home more to help prevent the spread of the coronavirus, people are spending a lot more time in leisurewear, research has found. For marketers, the change in wardrobe has some interesting implications that affect inventory, marketing, and messaging. This article dives deep into not only demographics but other nuanced cross-comparisons brands and buyers should know.
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Content Is Universal, but Words Are Not: How to Manage Content Marketing Across Borders
Event Recaps November 3, 2020Michael Goldberg shared what it takes to implement a successful global content ecosystem that feeds content across regions.
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Data Deep Dive, with Affinity Answers
Marketing Futures Podcast November 2, 2020We're diving into the deep end of the (data) pool today on the Marketing Futures Podcast. Sree, Josh, and Jack of Affinity Answers shared a litany of insights and perspectives on where data's headed, and how marketers can keep their heads above water in an ocean of data.
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Shopping for Marketing Success
Insight Briefs October 31, 2020The coronavirus pandemic has altered everything, and shopping for the holidays is no exception.
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How the 2020 Presidential Election Has Affected Advertising
Industry Insights October 30, 2020Election seasons are a pivotal and challenging time for brands. Finding the right cadence, tone, and ability to engage and connect with consumers is a hard balance to achieve. It’s far easier to isolate and alienate consumers than it is to speak authentically on a universal level.
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Marketers Should Start to Prepare for Post-Pandemic Scenarios Now
B2C October 30, 2020Marketers need to develop a plan for catered messages for different audiences, as consumers have had starkly different experiences during the pandemic based on factors such as geography and income level.
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Measuring Media Quality with Attention Metrics
Conference Session Videos October 30, 2020In this video, Stacy Chagnon, senior global marketing manager at Microsoft, and Marc Guldimann, CEO, and Karl Sjulsen, director of product and client success, both of Adelaide, discussed how Microsoft is incorporating attention metrics into its KPIs.
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Measuring Media Quality with Attention Metrics
Event Recaps October 30, 2020Stacy Chagnon, senior global marketing manager at Microsoft, and Marc Guldimann, CEO, and Karl Sjulsen, director of product and client success, both of Adelaide, discussed how Microsoft is incorporating attention metrics into its KPIs.
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The Importance of Incrementality
Conference Session Videos October 30, 2020In this video, learn why brands need to be measuring the incremental effect marketing has on consumer behavior.
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The Importance of Incrementality
Event Recaps October 30, 2020Brands need to be measuring the incremental effect marketing has on consumer behavior.
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The Theory of Everything Programmatic
Conference Session Videos October 30, 2020In this video, Tom Triscari, programmatic economist at Lemonade Projects, and Diane deCordova, COO at Adelaide, discussed why the programmatic advertising market unfortunately resembles a lemon market.
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The Theory of Everything Programmatic
Event Recaps October 30, 2020Tom Triscari, programmatic economist at Lemonade Projects, and Diane deCordova, COO at Adelaide, discussed why the programmatic advertising market unfortunately resembles a lemon market.
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Analytics in an Age of Uncertainty
Event Recaps October 29, 2020This session provided key intelligence on creating a predictive data and analytics strategy based on historical adaptability.
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Focus on the Metrics That Matter: Rewrite Your TV Measurement Strategy
Webinar Rewinds October 29, 2020This webinar covered how marketers can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.
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