All MKC Content
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Conference Session Videos February 14, 2019In this video, learn how Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign over three years.
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Conference Highlights February 14, 2019Identifying the offer was key to shaping the fundraising marketing campaign for Ronald McDonald House New York.
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Event Recaps February 14, 2019Over three years, Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign.
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The Art and Science of High-Touch, Mid-Level Giving
Event Recaps February 14, 2019Planned Parenthood showed how they use industry resources such as database scores, donor attributes, and segmentation to isolate patterns of giving that indicate donor loyalty and financial strength.
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Trending and Messaging for All Generations
Event Recaps February 14, 2019Steve Kehrli from PETA and Disabled American Veterans explored trending among generations and what compels them to give, volunteer, and advocate.
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Advice for Navigating Careers in the Nonprofit and Other Sectors
Conference Session Videos February 13, 2019In this video, leaders in the nonprofit sector shared advice for thoughtfully advancing one’s career.
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Advice for Navigating Careers in the Nonprofit and Other Sectors
Event Recaps February 13, 2019Leaders in the nonprofit sector shared advice for thoughtfully advancing one’s career.
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How Charities and Agencies Can Better Collaborate: Four Tips
Conference Session Videos February 13, 2019In this video, the nonprofit organization Cuso International and its agency shared insights on how to improve client/agency relationships.
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How Charities and Agencies Can Better Collaborate: Four Tips
Conference Highlights February 13, 2019To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.
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How Charities and Agencies Can Better Collaborate: Four Tips
Event Recaps February 13, 2019The nonprofit organization Cuso International and its agency shared insights on how to improve client/agency relationships.
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National Grid: Creating and Launching a Venture Capital Brand in Silicon Valley, Within a Global Utility
Event Recaps February 13, 2019National Grid plc (LSE: NG; NYSE: NGG) is one of the largest global energy and utility companies in the world. Despite being well-known in the U.K. and northeast U.S., it had not established itself as a venture capital (VC) firm and player. You will learn why and how National Grid boldly launched its $250 million VC and innovation fund — National Grid Partners, its portfolio companies, and how telling a focused and differentiating story through marketing and PR has already moved the needle.
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Organization Transformation at BMO Harris Bank
Event Recaps February 13, 2019BMO Harris Bank transformed its marketing organization and consolidated its fragmented agency roster to become a more efficient growth engine for the business.
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Personal and Organizational Advice for Nonprofit Professionals
Conference Session Videos February 13, 2019In this video, panelists shared recommendations for enhancing individual careers and organizational cultures.
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Personal and Organizational Advice for Nonprofit Professionals
Event Recaps February 13, 2019Panelists shared recommendations for enhancing individual careers and organizational cultures.
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Raising the Bar at Anheuser-Busch
B2C February 13, 2019As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.
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The Best Branded Bots
Event Recaps February 13, 2019From Facebook Messenger to Amazon Alexa, text- and voice-based chatbots can be effective channels for promotion and customer service. Still, brands are struggling to build and deploy them at scale. What can marketers learn from the best branded bots? Serial Marketer's founder and publisher David Berkowitz, who has held C-level positions with top agencies and startups, will share highlights from the scores of bots he's reviewed across more than a dozen verticals.
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The State of Content Marketing in 2019
Webinar Rewinds February 13, 2019Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.
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Transformation at Speed
Event Recaps February 13, 2019The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands and their partners still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior? Barry Wacksman, Vice Chairman and Global Chief Strategy Officer, R/GA will explore the three mandates for change that all modern brands must navigate, while providing real-world case studies of those successfully making the shift. The presentation will reveal new ways of working, new types of deliverables and corresponding compensation models.
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Brand Activation Legal Webinar: February 2019
Event Recaps February 12, 2019Learn how AI is actually being applied and how it is impacting the advertising business now and how it will impact the advertising business in the future.
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Gen Z: The Total Social Generation
Knowledge Partners February 12, 2019Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.
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