Insights to a Successful Brainstorming Session

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Advertising Executive Alex Osborn (the 'O' in BBD&O) popularized the term "brainstorming" in 1941. This informative webinar will challenge participants to unlearn and rethink what they thought they knew about the practice of brainstorming/ideation. Attendees will learn:

Why brainstorming works and why it has been challenged
Three major types of brainstorming – i.e., why one tool is better for naming and another for positioning
Applying creativity techniques for individuals and groups
Decision support and developmental thinking
Examples of best practices you can apply today