Best Practices for Developing Integrated Partnerships

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What do the Postal Service and Spider-Man have in common? Speed, agility and reliability. Discover how Sony and the Postal Service partnered to develop an integrated marketing campaign using a well-known figure, Spider-Man, to help promote Priority Mail and the launch of the latest Spider-Man movie. Attendees will learn best practices on developing an integrated partnership to reinvigorate your brand.

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when

Start: Wednesday, July 23, 2014 at 1:00pm

End: Wednesday, July 23, 2014 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Hema Sood
Brand Shipping Marketing Specialist
USPS

Janelle Thompson
VP, Strategy Partner
Universal McCann