Best Practices for Developing Integrated Partnerships
What do the Postal Service and Spider-Man have in common? Speed, agility and reliability. Discover how Sony and the Postal Service partnered to develop an integrated marketing campaign using a well-known figure, Spider-Man, to help promote Priority Mail and the launch of the latest Spider-Man movie. Attendees will learn best practices on developing an integrated partnership to reinvigorate your brand.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, July 23, 2014 at 1:00pm|
|Ends:||Wednesday, July 23, 2014 at 2:00pm|
Brand Shipping Marketing Specialist
VP, Strategy Partner