iShares Exchange Traded Funds (ETFs) - How To Use Social Media When You Don't Know Who The Consumer Is

This event is over.

iShares has been the leader in the exchange traded fund business since 2000 – primarily targeting independent financial advisors and financial advisors that work for bigger firms like Merrill Lynch, Morgan Stanley Smith Barney, or Wells Fargo. While we have a lot of insights about financial advisors' attitudes, behaviors, needs, etc.-- and know that financial advisors are using social media – we wanted to our broaden our social media strategy to appeal to sophisticated investors while being inclusive our core customer base. In this webinar, Eileen Loustau, Director, Digital and Social Media Marketing, U.S. iShares – BlackRock, will discuss the following:

  • Content strategy for extending to customers outside your traditional customer base
  • Using earned opportunities for content syndication to targeted audiences
  • How digital advertising is used as the basis for ROI to continue to demonstrate our value to firm

This presentation was originally shared at the ANA's Customer Insights Members Only Conference at Juniper Networks and was one of the event's highest-rated sessions.

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Start: Wednesday, September 12, 2012 at 1:00pm

End: Wednesday, September 12, 2012 at 2:00pm



Eileen Loustau
Director, Digital and Social Media Marketing, U.S. iShares