Effective Content Marketing: What Marketers Need To Know

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Everyone has heard of it, everyone is trying to execute it, but how do you know that you're doing it right?  This webinar will provide marketers with the key lessons on how to integrate this crucial marketing strategy with your own brand – effectively and successfully.  You'll hear how Kraft Foods implemented engaging content by leveraging a unique approach to content marketing.

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when

Start: Wednesday, September 17, 2014 at 1:00pm

End: Wednesday, September 17, 2014 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Dana Shank
Associate Director
Kraft Foods

Steve Kerho
Chief Strategic Officer
Meredith Xcelerated Marketing (MXM)