Pokémon GO: Marketing’s Newest Opportunity

This event is over.

Stop, look up from your phone, and look at the world around you: everyone is staring at theirs. And while Pokémon GO users are traversing cities to catch Pokémon, advertisers want to catch a little of that Pokémon magic. Brands and local businesses are already recognizing the consumer engagement potential associated with Pokémon GO. In this webinar, discover how the app uses real-time location data to create an augmented reality for users to catch Pokémon in their own homes and in public places like libraries, concert halls, gyms, parks and sidewalks.

Insights to be shared include:

What’s the buzz about and what are the basics of Pokémon GO platform?
How are companies integrating Pokémon GO for a business bump?
What sponsorship opportunities are emerging and what will it cost?
What are the legal ramifications of operating without a license to use Pokémon GO for commercial purposes?