What Marketers Need to Know: Header Bidding, Private Marketplaces and Other Programmatic Strategies

Many marketers now recognize the challenges with restricting programmatic buying only to Open Auctions. As a result, many are turning to Header Bidding, Server-to-Server, Private Marketplaces, and large white-list-only opportunities to reduce fraud levels, increase viewability, and ensure more of their working media dollars go to the publishers producing quality audiences and editorial environments.

In this webinar, attendees will learn:

  • The role of various programmatic strategies
  • Pros and cons of using them
  • Best practices employed

when

Start: Wednesday, August 30, 2017 at 1:00pm

End: Wednesday, August 30, 2017 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Webinar Registration ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Speaker

Matt Prohaska
CEO and Principal
Prohaska Consulting

Michael Stoeckel
VP, Global tech Strategy & Publisher Operations
Prohaska Consulting