Bringing "Brand" Back Into Branded Content (Content Marketing Month Webinar)

This event is over.

Consumers expect more than ever before from brands they interact with. The proliferation of content has eroded authenticity, originality and ultimately marketing effectiveness. Bringing value back to content has a lot to do with bringing the brand back into it - making branded content an integral part of the company’s purpose and reason to exist rather than a disparate marketing tactic. This webinar aims to help marketers by offering simple frameworks and principles for unlocking meaningful shared value for both the brand and its audience through content. Key learnings will include:

  • How to authentically connect your content to your brand and business
  • How to create shared value between your brand and your "tribe" through passion-points
  • What principles you need to adopt in order to create meaningful content

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Start: Wednesday, September 27, 2017 at 1:00pm

End: Wednesday, September 27, 2017 at 2:00pm



Orit Peleg
Head of Brand Planning
Eleven Inc.