What Marketers Need to Know: Measuring Social Media Efficiently (Social Media Month Webinar)

This event is over.

It's easy for marketers to measure success on traditional marketing platforms that have clear benchmark performance metrics. When it comes to social media, however, there is no standard method for measuring success. Instead, brands have to rely on likes, comments, share to follower ratios and inconsistent metrics across platforms. While some of these tools of measurement are helpful, they do not give marketers an accurate 360-degree view of their social media efforts.

In this webinar, the presenters will highlight:

  • Major drawbacks of social media analysis
  • How to improve measurement methods
  • How to improve the performance of your content

Related Content

when

Start: Wednesday, October 11, 2017 at 1:00pm

End: Wednesday, October 11, 2017 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Ryan Sweeney
Director of Analytics
Ignite Social Media

Jessica Hammerstein
Senior Analyst
Ignite Social Media