Success in Mobile: Brand Case Studies & the Latest Trends
In the last few years, the "experimental" tag has been taken off of mobile, and brands have doubled down their commitment to the space. As a result of this success, a new stage had begun-a stage where brands are regularly seeing major results, and responding by making mobile a required component of all campaigns.
In this changing landscape, it has become more important than ever to understand the ecosystem. Not only are there frequent changes in the top operating systems and individual devices, but mobile consumer behavior has evolved as well. Brands that understand the space are using innovative targeting, distinct campaign goals, custom creative and much more to build campaigns that uniquely hit their objectives in ways not possible in other mediums.
In this exclusive webinar, Marcus Startzel from Millennial Media will walk through the latest trends and data while offering real world examples of how some of the largest brands in the world are executing in mobile.
Webinars are for ANA Members Only. If you are a non-member, client-side marketer interested in attending a specific session, please email firstname.lastname@example.org to request a one-time, complimentary guest registration.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, August 31, 2011 at 3:00pm|
|Ends:||Wednesday, August 31, 2011 at 4:00pm|
Marcus Startzel, SVP, Sales - Millennial Media