Data Deep Dive: Activating 1st and 3rd-Party Data Like A Pro

This event is over.

Data is the new gold. In 2017, successful marketers need to know how to leverage their brand's 1st-party data and expand their audience via 3rd-party data. And they need to stay on the right side of consumer privacy laws while doing so. In this webinar, Gar Smyth, VP Global Marketing Head at DataXu, and Linda Harrison, Senior Digital Data Strategist at Acxiom, will discuss why offline data is even more powerful than online data, and how brands and their agencies can use technology and data to create more relevant, personalized messages than ever before. Attendees will learn:

  • Why data-driven marketing has become table stakes for advertisers|
  • How data activation is the key to successful cross-device marketing
  • How Walled Gardens are moving marketers towards "own and control"

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when

Start: Wednesday, May 31, 2017 at 3:00pm

End: Wednesday, May 31, 2017 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker

Gar Smyth
VP Global Marketing Head
DataXu

Linda Harrison
Senior Digital Strategist
Acxiom