Merging Television & Digital: Optimizing Target Audiences Across Platforms

Content consumption is changing. Consumers not only watch content on the big screen, they also view digital devices on-the-go. Brian Norris, VP of DISH Media Sales will discuss ways marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device. The session will also cover the benefits of addressable advertising and OTT services like Sling TV.

In this webinar, you will learn:

  • The inner workings of addressable advertising
  • Convergence of traditional TV and digital advertising
  • Benefits of targeting audiences across platforms
  • How brands have taken advantage of cross-platform addressability 

when

Start: Wednesday, September 20, 2017 at 3:00pm

End: Wednesday, September 20, 2017 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Webinar Registration ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Speaker

Brian Norris
Vice President, Media Sales
DISH Media Sales