10 Lessons in Igniting Word of Mouth Movements

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Authentic, sustainable word of mouth marketing is one of the truest forms of brand communication, and it can't be manufactured or bought. And yet, as more institutions dedicate marketing dollars to assemble word of mouth and buzz marketing programs, how can you build an effective, meaningful movement for your brand that will directly impact your bottom line?  How can you identify those brand advocates already speaking out on your behalf, and mobilize them to develop a natural two-way word of mouth program?

In this webinar you'll learn how word of mouth marketing works and how it doesn't, including 10 lessons on how you can identify and ignite movement-building opportunities for your brand, with authenticity and clear measurement results in mind. You'll learn the difference between campaigns and movements and how to identify passion conversations versus product conversations. In addition, you'll hear about successful, nationally-recognized WOM case studies, as well as ways to define ROI. 

Believing the focus should be on people and not simply new tools and tactics is the key to building long-term momentum both online and offline for companies, products, services or organizations.





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Start: Wednesday, May 18, 2011 at 1:00pm

End: Wednesday, May 18, 2011 at 2:00pm



Robbin Phillips

President - Brains on Fire

As one of the founders of the word of mouth and identity firm Brains on Fire, Robbin Phillips has created, revitalized, protected and grown identities such as BMW, Colonial Williamsburg Foundation, Love146, Find Great People International and Ryobi Tools. She is also co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements and a frequent contributor to The Huffington Post.