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Social Media: How We Got Here and Where We're Going Next

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Webinar Description


That overwhelmed feeling?  That comes from living smack dab in the middle of the Age of Experimentation.  Every marketer is trying to forecast the future and evaluate which technologies, apps, and opportunities are worth pursuing.   How do you answer chaos with a strategy so you can get some sleep?

This webinar covers:

A Framework for Evaluating New Apps:   We start with a speed-review of how Web 2.0 and social media grew that will give you a framework for evaluating whether to jump into the next big thing.  You'll find out:

  • A strategic approach to choosing which social media fit your business objectives
  • Helpful insights into where to begin and execute effectively
  • How to evaluate the utility of new developments (because there are always new developments)

Beyond the Brand Triangle:  How to move from the single-minded, one-way world of the Brand Triangle, and embrace the call-and-response of BrandBeats will show you

  • How to develop rich content for all the audiences your brand meet
  • How consumer insights fuel your creative and strategic brand development 

Webinars are for ANA Members Only.  If you are a non-member, client-side marketer interested in attending a specific session, please email training@ana.net to request a one-time, complimentary guest registration.



Begins:Wednesday, August 17, 2011 at 1:00pm
Ends:Wednesday, August 17, 2011 at 2:00pm

Boris Bauer & Angela Cason-TEMPO

Boris Bauer is a digital savant and data whisperer.  His greatest talent? Translating all those numbers and charts into user insights. He loves to educate clients and help them understand the why, what, and what's next. Prior to TEMPO , he spent ten years at his firm, Bauer Web Development and Consulting, followed by two years as VP, Marketing and UserExperience at Artnet Worldwide.  Boris is a former travel photographer who has covered 90% of the interesting places on the planet.

Angela Cason  drives the brand develop and strategy.   She formed TEMPO with Boris to bridge the gap between social/digital firms that don't understand branding, and traditional agencies that are not skilled at new media.  She is a compulsive marketer who lives to make everything better than she found it, and a veteran speaker who shares Boris' drive to inform.  



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