Advertising Financial Management Committee Meeting

I. NETWORKING BREAKFAST (9:30 – 10:00a.m. ET)

II. WELCOME REMARKS AND INTRODUCTIONS (10:00 – 10:20a.m. ET)

III. ROUNDTABLE DISCUSSION: THE MARKETING PROCUREMENT TECHNOLOGY ECOSYSTEM (10:20 – 10:55a.m. ET)
Automation, analytics, and AI-driven tools are fundamentally changing the way marketing procurement performs their daily job functions. From contract management platforms to spend benchmarking tools, a suite of services are at procurement’s disposal to achieve greater efficiencies, uncover cost savings, and measure marketing’s financial value. In this roundtable discussion, we’re going to take a temperature check of the marketing procurement technology ecosystem.

This is a group discussion for all meeting attendees. Come prepared to share:

• Which procurement tools are you using today? What are your opinions of those tools
• Are there any tools you’re not using today that you would like to learn more information about?
• What solutions are noticeably missing that would enhance marketing procurement’s day-to-day operations?

IV. BUILDING THE MARKETING PROCUREMENT BRAND AT MACY’S (10:55 – 11:30a.m. ET)
To achieve success, procurement must be seen as a collaborative partner with shared interest in maximizing the value of marketing investments over cost-avoidance. This has been a guiding principle for Yuri Schwalbe, director of marketing procurement at Macy’s. He has built a procurement brand based on trust, proven expertise, and value creation as a prerequisite for establishing and maintaining a highly effective and mutually beneficial relationship between procurement and marketing teams. Learn how to develop the building blocks of a well-established brand for your procurement team to support and enable strong value creation.

Speaker:
Yuri Schwalbe, Director of Marketing Procurement – Macy’s

V. BREAK (11:30 – 11:50a.m. ET)

VI. THE DO’S AND DON’TS OF THE RFP PROCESS (11:50a.m. – 12:25p.m. ET) (Download the Presentation)
Read the ANA and 4As’ Cost of the Pitch and you’ll know that embarking on an RFP is a serious financial matter. For all the time, money, and energy spent in seeking a new agency partner, the process demands careful attention to detail and clear communication between stakeholders. Michelle Cleary at Warner Music Group understands the financial implications of the RFP and the importance of setting up strong contracts. Here, she will detail best practices for procurement’s role in the RFP process.

Speaker:
Michelle Cleary, Director of Procurement – Warner Music Group

VII. PROCUREMENT WITH PURPOSE AT UNILEVER (12:25 – 1:00p.m. ET)
Unilever's Procurement with Purpose vision seeks to ensure the enterprise is a purpose-led, value-driven and future-fit organization that creates growth while delivering on Unilever's commitments to brighten everyday life for all. Global Commerce Portfolio Strategy Lead, Kate Rhee, will explain how this purpose-led mindset informs Unilever's approach to marketing procurement and the way they view critical agency partnerships. 

Speaker:
Kate Rhee, Global Commerce Portfolio Strategy Lead for Promo and Commerce, Marketing Procurement – Unilever

VIII. NETWORKING LUNCH (1:00 – 2:00p.m. ET)