Virtual Account Based Marketing (ABM) Sub Committee Meeting

This event is over.

Related Content


This event is sold out. However, if you would like to be wait-listed contact: dmorgan@ana.net
 
With the growth of Account Based Marketing, more and more members of ANA ask for an unbiased, diverse resource on "ABM." ANA's B2B Practice is launching this select trial ABM Sub Committee in response. Join us as we explore current best practice in Account-Based Marketing as only the ANA can. ABM is a major focus for B2B marketers at all levels of responsibilities and the need for best in class case studies is highly sought after and needed. That's why we're thrilled to invite you to join us for a dedicated session of learning of ABM in our new ABM Subcommittee! This exploratory meeting is meant to ascertain your member interest in a potentially ongoing committee, what are topics you would be interested in on the subject, and what pain points matter. There will be small, speaker led, breakout sessions in this meeting that we ask you to please stay for, be present for, and participate in.

AGENDA


11:00 – 11:10am
GATHER AND KICKOFF


Bill Zengel

SVP
ANA - Business Marketing Practice 

 

 

11:10 – 11:40am 
OPENING REMARKS


Danny Nail

Sr. Director, Account Based Marketing
SAP 

 

 

11:40 – 12:00pm
COVID CASE STUDIES 


Kerry Penny
Director, Global Head of Digital Marketing
Kearney 


Jennie Greenwood

Global Lead, Marketing Growth Platform
Publicis Sapient 


Aaron Smith 

Director of Marketing, Marketing Operations and Account-based Marketing
Spencer Stuart

 

12:00 – 12:05pm
BREAKOUT GATHERING AND INTROS 

Bill Zengel
SVP
ANA - Business Marketing Practice 


12:05 – 12:40pm
BREAKOUT DISCUSSIONS

 

12:40 – 1:00pm
REGROUP, SHARE, AND CONCLUSIONS

Bill Zengel
SVP
ANA - Business Marketing Practice