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  • Navigating the Data Deluge: Demystifying AI and the Future of Data Analytics

    Event Recaps   March 13, 2024  

    In this presentation, Decideware chief evangelist and co-founder Richard Benyon works to demystify artificial intelligence and paint the picture of the future of data analytics working to supercharge the strategic decision-making approach.

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  • Measuring Value Over Cost Savings at Molson Coors

    Event Recaps   March 13, 2024  

    Matt Ramey spoke to how Molson Coors’ marketing procurement is measuring Total Procurement Financial Value, achieving results, and bringing senior leadership along on the journey.

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  • Media Value vs Dollar Savings

    Event Recaps   March 13, 2024  

    In this session, learn how Walgreens sets up partnerships with finance, media, auditors, and agencies, how they view media value delivery, and their best practices to assure delivery.

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  • Navigating Innovations and Opportunities in Sponsorship

    Event Recaps   March 12, 2024  

    In this session, dive into the dynamic world of sponsorships while exploring emerging trends shaping the landscape, including the rising influence of women, the impact of NIL, and breakthroughs in technology.

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  • How AT&T Enhanced Its Purpose

    Event Recaps   March 7, 2024  

    Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.

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  • Disruptive Marketing Strategies in Entertainment and Audio

    Event Recaps   March 7, 2024  

    Marketers are turning to audio platforms like never before to bolster the performance of their campaigns. In this session, learn how Live Nation, Netflix, and Kroger have leveraged the medium to drive advantage for their campaigns and return on their investments.

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  • Approaches to Social Commerce

    Event Recaps   March 6, 2024  

    At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.

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  • Content Authenticity and Transparency in the Age of Generative AI

    Event Recaps   March 6, 2024  

    Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.

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  • Bridging the AI Gap

    Event Recaps   March 6, 2024  

    Varun Grover from Veritas Technologies unpacked some of the challenges around AI and talked about how marketers can navigate the AI landscape to take advantage of this once-in-a-generation opportunity.

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  • How Marketing Analytics Can Make an Impact on Your Organization

    Event Recaps   March 5, 2024  

    Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.

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  • How Marketing Operations Can Optimize Internal Processes

    Event Recaps   March 5, 2024  

    Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.

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  • Measuring Brand Impact: Cox Automotive’s Journey to Understanding How Awareness Drives Business

    Event Recaps   March 5, 2024  

    In this session, Cox Automotive shared how their partnership with Analytic Partners led to a brand impact study to provide clarity on how brand programs drive business outcomes and create organizational buy-in.

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  • Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs

    Event Recaps   March 5, 2024  

    Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.

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  • Garbage In, Garbage Out: The Case for Championing Strategic Data Quality for Marketers

    Event Recaps   March 5, 2024  

    In this session, learn about concepts, frameworks, and tips to understand, align, and improve your organization’s data quality with the goal of driving business value.

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  • Creating a Framework for Successful AI Adoption

    Event Recaps   March 5, 2024  

    Nonprofit organizations are at the doorstep of a possible transformative shift with the integration of AI into fundraising and marketing. This session explores the framework that nonprofits should consider as they study the vast possibilities and integrate AI into their daily operations.

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  • Center for Ethical Marketing Update

    Event Recaps   February 29, 2024  

    In this session, get updates on the ethics code initiative, the data privacy framework and the ANA DPF dispute resolution mechanism, and the 2023 ANA Ethics Compliance Report.

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  • Marketing Challenges with Healthcare Offers and Data

    Event Recaps   February 29, 2024  

    Dominic Tassone, a member of the ANA Ethics Code Steering Committee, led a committee discussion that explored the world of healthcare offerings and data privacy. Members discussed what issues on which regulators are focused and other related advertising and promotional challenges for those that market health products and services.

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  • Email Marketing Best Practices, Innovations, and Challenges

    Event Recaps   February 29, 2024  

    Ryan Phelan, CEO at RPE Origin, discussed what’s on the horizon for email and how you can align your strategies and best practices for responsible email marketing.

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  • A Year-in-Review: Marketing Effectiveness Trends

    Event Recaps   February 29, 2024  

    Sarah Renner, VP at MarketBridge, and Sam Arrington, VP at MarketBridge, discussed identity resolution, media landscape, and new measurement models, as well as predictions for 2024, at an ANA event.

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  • How to Grow Your User-Generated Content: Best Practices and Tips

    Event Recaps   February 29, 2024  

    Foster and build an authentic online community to create a network where users can connect, share, and grow. Connect with your audience in a meaningful way and leverage their participation to help increase your user-generated content library.

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