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How Manscaped Stretched Its Brand Beyond Groin Grooming
Event Recaps July 23, 2026Manscaped CMO Marcelo Kertész reveals how culture-led creative helped the brand escape the performance-marketing ceiling and stretch into facial grooming. The strategy may offer a replicable model for challenger brands seeking mental availability beyond their founding category.
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The Unexpected Canvas: How Iconic Brands Find Their Stories Where You Least Expect
Event Recaps July 23, 2026At the 2026 ANA Brand Masters Conference, Lauren Anderson of Amazon Ads and Sara Lara of Lexus shared how brands can drive awareness, affinity, and business outcomes by identifying unexpected cultural opportunities. Through examples spanning Domino's, PetArmor, Nespresso, and Lexus, they demonstrated how customer insight, cultural relevance, and creative ambition combine to create iconic brand experiences.
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Creativity: The Last Brand-Building Advantage
Event Recaps July 23, 2026At the 2026 ANA Brand Masters Conference, Andrew Tindall, chief growth officer at System1, shared findings from more than 1,260 U.S. and European campaigns showing that brand building has become more closely connected to business results even as advertising has become less effective at growing brands.
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How Applebee's Reclaimed Neighborhood Relevance
Event Recaps July 22, 2026Applebee's CMO Michelle Chin reveals how a 45-year-old restaurant chain is reclaiming cultural relevance through heritage, value, and creator storytelling. Her 2026 ANA Brand Masters Conference session shows how brand identity and front-line experience may be the most durable marketing tools a legacy brand has.
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Beyond the Dashboard: How Ting Scaled World-Class MROI with Agentic MMM
Event Recaps July 22, 2026At the 2026 ANA Masters of Data Conference, Henry Innis of Mutinex and JD Prater of Ting explained how Ting used agentic marketing mix modeling to move from delayed measurement to a continuous decision loop. By reallocating spend across channels and markets based on model-informed insights, Ting improved performance, achieved its most orders ever, lowered CAC, and generated ROI gains without adding new budget.
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Advancing Mission Through Modernization of Data Analytics
Event Recaps July 22, 2026At the 2026 ANA Masters of Data Conference, Matt Ryan, senior director of donor experience analytics, research, and insights at ALSAC/St. Jude Children's Research Hospital, explored how organizations can modernize analytics functions through investments in self-service analytics and analytics engineering. He provided a practical framework for building trusted data foundations, accelerating insight generation, and enabling better decision-making at scale.
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More Than a Moment: How Disney Turns Storytelling into Cultural Relevance
Event Recaps July 22, 2026At the 2026 ANA Digital & Social Media Conference, Lauren Boros, VP of streaming solutions at Disney Advertising, shared how brands can move beyond traditional advertising by connecting them to the stories, characters, and cultural moments audiences care about most. Boros said brands can build authentic connections with fandoms, creating engagement and business results that extend far beyond a single campaign.
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Client/Agency Relationships: Authenticity or Opportunism?
Event Recaps July 21, 2026New research presented by Joanne Davis, Pat McLean, and Pete Lempert revealed significant perception gaps between agencies, marketers, and procurement teams. The findings show how differing experiences around agency reviews, feedback, communications, and relationship transitions create friction — and highlight opportunities for stronger, more transparent partnerships.
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Perspective from the 4As CEO: Navigating a New Era for Agencies
Event Recaps July 21, 2026At the 2026 ANA Advertising Financial Management Conference, Justin Thomas-Copeland shared his perspective on the profound changes affecting agencies and marketers. Addressing AI, evolving business models, talent, in-housing, and client-agency relationships, he argued that the industry must focus on value creation, stronger partnerships, and new approaches to growth.
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Chief Brand Officer Keynote: Why Marketing Must Inspire Growth
Event Recaps July 21, 2026At the 2026 ANA Advertising Financial Management Conference, Michael Fanuele, chief brand officer at Shake Shack, argued that marketing's growth challenges stem less from operational inefficiencies and more from a lack of inspiration. He explained why passion, emotion, creativity, and bold ambition remain essential for driving business results.
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Profitability as a Creative Catalyst
Event Recaps July 21, 2026At the 2026 ANA Advertising Financial Management Conference, Avigail Schlosser, CFO of Yes& Agency, challenged agencies and marketers to rethink profitability as a strategic design choice rather than a financial byproduct. She outlined how client selection, pricing models, talent strategy, AI adoption, and outcome-based partnerships can help organizations build more sustainable and profitable futures.
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Elevating Brand as a Driver of Enterprise Value
Event Recaps July 21, 2026At the 2026 ANA Advertising Financial Management Conference, Alfred DuPuy and Laurence Newell of Brand Finance presented a framework for quantifying brand value and translating marketing investments into financial terms. Their session demonstrated how strong brands drive customer preference, revenue growth, profitability, lower financing costs, and long-term shareholder value.
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The Marketing Infrastructure Shift: Why Fanatics Built a Content and Media Platform
Event Recaps July 21, 2026When Fanatics acquired Topps, the goal was not incremental growth but category expansion. Kevin Kosanovich and Sam Slaughter shared how Fanatics and Lighthouse Creative launched Topps RIPPED, an owned content and media platform designed to attract new collectors, educate consumers, and create commerce opportunities.
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Ten Things Every Pitch Gets Wrong
Event Recaps July 21, 2026Agency reviews are among the most expensive and emotionally charged processes in marketing. At the 2026 ANA Advertising Financial Management Conference, leaders from the ANA, 4As, Walgreens, and Cheil outlined ten Positive Pitch Principles designed to improve transparency, fairness, relationship quality, and long-term client-agency success.
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Yeti Built a Global Brand by Putting Community Roots before Campaign Reach
Event Recaps July 21, 2026YETI marketing head Bill Neff reveals how a 22-person community team — versus just seven on brand — drives the company's global growth strategy. The community-first model may redefine how marketers think about expansion and brand relevance.
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Deloitte Turns Digital Twins into Marketing Advantage
Event Recaps July 20, 2026Digital twins are moving from factory floors to marketing operations, and Deloitte's Frances Yu shows how the technology could reshape how brands allocate capital and model decisions. Faster execution, smarter trade-offs, and leaner scale may be within reach — without simply expanding teams.
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How United Airlines Turned Procurement into a Creative Advantage
Event Recaps July 20, 2026United Airlines is reframing procurement as a creative partner — not a gatekeeper — to move faster across more than 100 active brand marketing contracts. The airline's integrated approach may offer a replicable model for marketers navigating agency complexity at scale.
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Brousseau & Associates on Why Smarter AP Processes Create Faster, More Predictable AR
Event Recaps July 20, 2026In this session, Mark Brousseau shared new insights into AP and AR trends, revealing where visibility breaks down, the true cost of disconnected processes, and how leading organizations are transforming invoice-to-pay into a strategic advantage.
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The New Rules of AI Discovery
Event Recaps July 16, 2026AI systems are reshaping how consumers discover and choose products, and Kenvue is already adapting. The early work by the company across major brands may signal how marketers must rethink trust, content, and organizational structure to remain visible.
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Enhancing Programmatic by Teaching AI What Matters
Event Recaps July 15, 2026NRG Home reshaped its programmatic strategy by feeding customer intelligence — lifetime value, home type, and usage data — directly into the Google bidding engine. The results could offer a replicable model for marketers looking to move beyond volume and optimize for the customers that matter most.
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