Committees | Events & Webinars | B2B Committee: Using AI to Create Real Value IRL | ANA

B2B Committee: Using AI to Create Real Value IRL

This event is over.

Seats are limited, non-transferable, and available to ANA members as well as invited guests. First come first served. If you cannot register above, request an in-person seat at this session by emailing David C. Morgan at for your promo code. It is to be noted that if we cannot accommodate your seat we will let you know.

Everyone’s talking about artificial intelligence (AI) and almost all of us are using it, knowingly or not (Hey Siri…). But do you know how to use it to improve your business and marketing outcomes? And in today’s uncertain economic environment, did you know that AI can be an indispensable tool in a marketing practitioner’s arsenal?

Join us as we shed light on the practical applications and strategic considerations of AI so you can empower your teams to deliver more value, increase efficiency, and drive down costs at the same time.

This event is in-person only and no virtual option is available. The agenda in Pacific Time:

I. Registration and Networking (11:30 am – 12:00 pm PT)

Hosted by:

II. Welcome Remarks and Introductions (12:00 pm – 12:15 pm PT)

James Miller
VP, Business Development

Sonia David
VP, Business Marketing Practice
(Click Here For Bio)

III. Meet Your Friend AI (12:15 pm – 1:15 pm PT)

In this combined presentation and discussion with the audience, we’ll go beyond generative AI and explore real-world applications with Latane Conant, Chief Marketing Officer at 6Sense, and Simon Crownshaw, Worldwide Strategy Director, Media and Entertainment at Microsoft. Join us and you’ll:

  • Learn how AI can significantly improve productivity and deliver better outcomes, without the need for overly complex or creative AI projects
  • Get insights that underscore the potential of AI to streamline processes and boost pipeline growth
  • Learn from practical use cases such as content production, revisioning, AI assistants, and personalized ads
  • Understand critical aspects of creating a harmonious AI ecosystem within an organization, the importance of leveraging data effectively, and asking meaningful questions with AI tools
  • Find new ways to demonstrate the value of AI adoption with “easy wins” that can be achieved without the need for complex AI initiatives


Latane Conant

(Click Here For Bio)

Simon Crownshaw
Worldwide Lead for Media and Entertainment
(Click Here For Bio)

Mike Parker

(Executive) Global Client President, Microsoft
(Click Here For Bio)

IV. Lunch & Networking (1:15 pm - 2:00 pm PT) 

Agenda May Be Subject To Change