ANA B2B Customer Experience Committee Meeting: Closing the B2B Orchestration Gap In the Age of AI

Marketers are facing the most pressing challenges in modern B2B marketing: closing the orchestration gap between augmented capabilities and coherence. Most organizations today have the pieces: AI investments, data infrastructure, brand systems and emerging agentic tools. What they lack is the connective tissue that makes those pieces function as a system.

Join the ANA B2B Customer Experience Committee on October 6th at the Code and Theory NYC office for a half-day immersive session exploring how B2B brands can harness AI as a true driver of differentiated CX and business growth.

Featuring real-world case studies, tactical AI applications and a dynamic moderated discussion, attendees will leave with a framework for transforming CX into a competitive advantage.

What you’ll learn:

• How to connect AI investments into coherent systems.
• Proven frameworks and real-world CX application in action.
• The barriers preventing orchestration at scale.
• How to humanize your B2B brand in the age of AI.

Agenda:

• 10:00 - 10:30 AM
  Registration
  
  
• 10:30 - 10:40 AM
  Welcome Remarks
  
  
• 10:40 - 11:10 AM
  The Orchestration Gap: How B2B Brands are Connecting Their Tools, Finally 
  Code and Theory
  
  
• 11:10 - 11:40 AM
  How AI is Making Us Better Humans: Turning Synthetic Personas into B2B Growth
  Adobe
  
  
• 11:40 - 11:50 AM
  Networking Break
  
  
• 11:50 - 12:20 PM 
  Session TBD
  
  
• 12:20 - 12:50 PM 
  Session TBD
  Amazon Ads
  
  
• 12:50  -  2:00  PM
  Networking Lunch

This meeting is open to Customer Experience Committee members as well as Platinum- and Gold-level solutions provider ANA members.