Account-Based Marketing (ABM) Committee Meeting

Confirmed Session: The Art of Personalization at Scale - Translating Live Technology into Account-Specific Context
An effective ABM strategy should make every target account feel like your solution was built just for them. In this session, Stacy Cummings, Senior Director, Customer & Employee Engagement at Verizon Business, reveals how Verizon translated complex network capabilities into the specific business context relevant to attendees. We will break down the pre-event research and sales-marketing alignment required to deliver hyper-personalized experiences across multiple accounts. You'll walk away with practical ways to design flexible live demonstrations that adapt to a client’s unique industry challenges in real time. Learn how to take one big event concept and tailor it for dozens of key accounts without draining your budget.

Key takeaways from the session:

• Build a playbook for moving away from one-size-fits-all event content to real-time, context-aware personalized demonstrations for your accounts.
• Gain strategies for leveraging pre-event account intelligence to align live experiences with the specific digital transformation goals of attending stakeholders.
• Learn how to equip on-site marketers and sales reps to handle deep, account-specific technical conversations on the event floor.

Confirmed Speaker:

Stacy Cummings
Senior Director, Customer & Employee Engagement
Verizon