Account-Based Marketing Committee
What is Account-Based Marketing (ABM)? ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts. (Source: ITSMA)
Whether the objective is to accelerate lead pipeline, drive high-value opportunities, increase penetration, or anything in between, ABM is a strategy that can be elusive and complex. Yet ABM is being adapted by more and more B2B marketers because it drives tangible ROI.
The purpose of the Account-Based Marketing Committee, set to launch in January 2021, is to help members demystify ABM by harnessing its power and potential to drive revenue growth for businesses. This includes:
- Identifying business environment challenges and trends that can affect the ABM landscape
- Helping marketers maximize ABM results through insights exchange, regardless of their phase of ABM maturity
- Building a strong community of ABM practitioners and experts
Committee Co-Chairs:
- Jennie Greenwood, Global Lead, Client Marketing Platform, Publicis Sapient
- Danny Nail, Account Based Engagement, Microsoft
- Kerry Penny, Director, Global Head of Digital Marketing, Kearney
- Aaron Smith, Director of Marketing, Spencer Stuart (Advisor)
The ANA staff member managing the Account-Based Marketing Committee is Sonia David.
Discussion Topics
All discussions will center around people, process, technology, and strategy to unlock best results. Sample topics:
- Building your ABM program
- Measuring and communicating success
- Identifying tools and partnerships
- Scaling ABM
name | title | company |
---|---|---|
Jennifer Greenwood (Co-chairperson) | Global Lead, Marketing Growth Platform | Publicis Sapient |
Danny Nail (Co-chairperson) | Account Based Engagement | Microsoft Corporation |
Kerry Penny (Co-chairperson) | Global Head, Digital Marketing | Kearney |
Aaron Smith (Co-chairperson) | Director of Marketing | Spencer Stuart |
Jared Bengtson | NA Marketing Leader | IBM Corporation |
Alison Chang | Director | American Century Investments |
Piyali Cole | Manager, Market Growth Strategies | Penske Transportation Solutions |
Rosalie Collado | Account Management Director | KPMG LLP |
Gemma Davies | Sr. Director, Global ABM Strategy | ServiceNow |
Angel Davis | Head of Brand Strategy | EXOS |
Payal Diaz | Verizon | |
Erika Donigan | Manager, Client Marketing | Publicis.Sapient |
laetitia Donovan | Sr. Mgr. GLobal Integrated Marketing | TE Connectivity |
Wright Ferguson | Senior Vice President, Membership | ANA |
Emma Gessert | Regional Marketing Analyst | TE Connectivity |
Matt Gillings | Marketing Manager | Publicis.Sapient |
Shaakira Gladden | Member Relations Coordinator | ANA |
Elena Goldstein | Field Marketing manger | Spectrum Reach |
Mary Huss | Channel Marketing Rep | Securian Financial Group, Inc. |
Kimberly Kearns | Charter Communications | |
Joseph Kelly | Senior Lead, Digital Content Experience | TE Connectivity |
Alan Macdonald | Alan Macdonald | |
Ryan McWilliams | Marketing Manager | HSBC (NYC Bank) |
David Morgan | Coordinator | ANA |
Michelle Nielson | Marketing Consultant | Securian Financial Group, Inc. |
Julia Rieger | LiveRamp | |
Emily Sarver | Spectrum Reach | |
Nicole Schmies | Spectrum Reach | |
Jordan Shear | AVP, Healthcare Marketing | Synchrony Financial |
Sherie Small | Field Marketing Manager | Spectrum Reach |
Kim Ward | Ecosystem & Agency Relations Lead | Accenture |
Vanessa Zalik | Senior Marketing Specialist | Kearney |
Bill Zengel | Senior Vice President, Business Marketing | ANA |
-
Name
Jennifer Greenwood (Co-chairperson)Title
Global Lead, Marketing Growth PlatformCOMPANY
Publicis Sapient -
Name
Danny Nail (Co-chairperson)Title
Account Based EngagementCOMPANY
Microsoft Corporation -
Name
Kerry Penny (Co-chairperson)Title
Global Head, Digital MarketingCOMPANY
Kearney -
Name
Aaron Smith (Co-chairperson)Title
Director of MarketingCOMPANY
Spencer Stuart -
Name
Jared BengtsonTitle
NA Marketing LeaderCOMPANY
IBM Corporation -
Name
Alison ChangTitle
DirectorCOMPANY
American Century Investments -
Name
Piyali ColeTitle
Manager, Market Growth StrategiesCOMPANY
Penske Transportation Solutions -
Name
Rosalie ColladoTitle
Account Management DirectorCOMPANY
KPMG LLP -
Name
Gemma DaviesTitle
Sr. Director, Global ABM StrategyCOMPANY
ServiceNow -
Name
Angel DavisTitle
Head of Brand StrategyCOMPANY
EXOS -
Name
Payal DiazTitle
COMPANY
Verizon -
Name
Erika DoniganTitle
Manager, Client MarketingCOMPANY
Publicis.Sapient -
Name
laetitia DonovanTitle
Sr. Mgr. GLobal Integrated MarketingCOMPANY
TE Connectivity -
Name
Wright FergusonTitle
Senior Vice President, MembershipCOMPANY
ANA -
Name
Emma GessertTitle
Regional Marketing AnalystCOMPANY
TE Connectivity -
Name
Matt GillingsTitle
Marketing ManagerCOMPANY
Publicis.Sapient -
Name
Shaakira GladdenTitle
Member Relations CoordinatorCOMPANY
ANA -
Name
Elena GoldsteinTitle
Field Marketing mangerCOMPANY
Spectrum Reach -
Name
Mary HussTitle
Channel Marketing RepCOMPANY
Securian Financial Group, Inc. -
Name
Kimberly KearnsTitle
COMPANY
Charter Communications -
Name
Joseph KellyTitle
Senior Lead, Digital Content ExperienceCOMPANY
TE Connectivity -
Name
Alan MacdonaldTitle
COMPANY
Alan Macdonald -
Name
Ryan McWilliamsTitle
Marketing ManagerCOMPANY
HSBC (NYC Bank) -
Name
David MorganTitle
CoordinatorCOMPANY
ANA -
Name
Michelle NielsonTitle
Marketing ConsultantCOMPANY
Securian Financial Group, Inc. -
Name
Julia RiegerTitle
COMPANY
LiveRamp -
Name
Emily SarverTitle
COMPANY
Spectrum Reach -
Name
Nicole SchmiesTitle
COMPANY
Spectrum Reach -
Name
Jordan ShearTitle
AVP, Healthcare MarketingCOMPANY
Synchrony Financial -
Name
Sherie SmallTitle
Field Marketing ManagerCOMPANY
Spectrum Reach -
Name
Kim WardTitle
Ecosystem & Agency Relations LeadCOMPANY
Accenture -
Name
Vanessa ZalikTitle
Senior Marketing SpecialistCOMPANY
Kearney -
Name
Bill ZengelTitle
Senior Vice President, Business MarketingCOMPANY
ANA