Account-Based Marketing Committee
What is Account-Based Marketing (ABM)? ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts. (Source: ITSMA)
Whether the objective is to accelerate lead pipeline, drive high-value opportunities, increase penetration, or anything in between, ABM is a strategy that can be elusive and complex. Yet ABM is being adapted by more and more B2B marketers because it drives tangible ROI.
The purpose of the Account-Based Marketing Committee is to help members demystify ABM by harnessing its power and potential to drive revenue growth for businesses. This includes:
- Identifying business environment challenges and trends that can affect the ABM landscape
- Helping marketers maximize ABM results through insights exchange, regardless of their phase of ABM maturity
- Building a strong community of ABM practitioners and experts
Committee Co-Chairs:
- Jennie Greenwood, Global Lead, Client Marketing Platform, Publicis Sapient
- Danny Nail, Account Based Engagement, Microsoft
- Kerry Penny, Vice President, Head of Marketing, Kin + Carta (Advisor)
- Aaron Smith, Director of Marketing, KPMG US
The ANA staff member managing the Account-Based Marketing Committee is Sonia David.
Discussion Topics
All discussions will center around people, process, technology, and strategy to unlock best results. Sample topics:
- Building your ABM program
- Measuring and communicating success
- Identifying tools and partnerships
- Scaling ABM
Enter the 2022 ANA B2 Awards: For nearly half a century, the ANA B2 Top Award Categories have been and are the pinnacle of Business Marketing - attracting the 'best of the best' globally, nationally, and locally. This year, there are over 40 categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry. The B2 Awards are thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. The award categories are inclusive and recognize excellence in solutions and campaigns of all sizes, budgets, and scopes. The 2022 ANA B2 Award program is accepting entries until March 4, 2022.
Visit www.b2awards.com for more info.
Name | Title | Company |
---|---|---|
Jennifer Greenwood (Co-chairperson) | Global Lead, Marketing Growth Platform | Publicis Sapient |
Danny Nail (Co-chairperson) | Director, Global Account-Based Marketing CoE Lead | Salesforce.com |
Kerry Penny (Co-chairperson) | Vice President, Global Head of Marketing | Kin and Carta |
Aaron Smith (Co-chairperson) | Marketing Director | KPMG |
Andrew Abloeser | Channel Marketing Manager | Guardian Life Insurance Company of America |
Katie Albright | International Sales and Marketing Support Manager | Watkins Wellness |
Noelle Bartlett | Marketing Strategist | Verisk |
Ryan Benbo | VP Brand Strategy | BlueCross BlueShield of North Dakota |
Jared Bengtson | NA Marketing Leader | IBM Corporation |
Tara Bossert | Director, Marketing, DBG | Anthem, Inc. |
Amy Burrows | Sr. Mgr, Field Marketing | Spectrum Reach |
Toussaint Celestin | Director, Product Marketing | RingCentral, Inc. |
Alison Chang | Director | American Century Investments |
Richard Chen | APAC Marketing Director | Labcorp |
Hamish Cheng | Coordinator, Business Marketing | ANA |
Ebone Cole | Double Good | |
Piyali Cole | Director, Customer Insights | Penske Transportation Solutions |
Rosalie Collado | Account Management Director | KPMG LLP |
Emma Connor | Global Event Manager | Indeed, Inc. |
Charles Costa | Content Designer, Product Marketing | EBay, Inc. |
Drew Crawford | Sr. Performance Marketing Strategist | The Principal Financial Group |
Gemma Davies | Sr. Director, Global ABM Strategy | ServiceNow |
Angel Davis | Head of Brand Strategy | EXOS |
Melanie De Caprio | Director of Marketing | SG360, a Segerdahl Company |
Payal Diaz | Verizon | |
Erika Donigan | Manager, Client Marketing | Publicis.Sapient |
laetitia Donovan | Sr. Mgr. GLobal Integrated Marketing | TE Connectivity |
Deborah Elder | Charlotte | |
Ryan Emge | Sr. Account-based Marketing Manager | ServiceNow |
Wright Ferguson | Senior Vice President, Membership | ANA |
Megan Ferris | Sr. Marketing Manager | Upwork |
Sam Fong | Sr. Marketing Consultant | Colony Brands, Inc. |
Bob Gear | KPMG LLP | |
Emma Gessert | Regional Marketing Analyst | TE Connectivity |
Matt Gillings | Marketing Manager | Publicis.Sapient |
Elena Goldstein | Field Marketing manger | Spectrum Reach |
Jill Goulette | Director B2B Customer Experience | Michelin North America, Inc. |
Jon Gregoire | VP Growth | Tinuiti |
Brian Holmen | Marketing Director | Plante Moran |
Mary Huss | Channel Marketing Rep | Securian Financial Group, Inc. |
Kimberly Kearns | Charter Communications | |
Joseph Kelly | Global Manager, Digital Content Experience | TE Connectivity |
Dan Lehner | Developer | ANA |
Alan Macdonald | COO | Diamond Marketing Group |
Linda Martin | Specialist, Field Marketing | SAS Institute Inc. |
Ryan McWilliams | Marketing Manager | HSBC (NYC Bank) |
David Morgan | Associate Manager, Business Marketing Practice | ANA |
Wes Morton | Director of Marketing | Rogers & Cowan PMK |
Sarah Nabors | Director, Integrated and Digital Marketing | Center for Creative Leadership |
Michelle Nielson | Marketing Consultant | Securian Financial Group, Inc. |
Michelle Ober | Associate Director, Growth | Sullivan |
Maria Paredes | Head, Marketing Chile and Peru | SAS Institute Inc. |
Siri Prax | Account Director | IWCO Direct |
Michael Presti | Section Manager, Integrated Marketing | Consolidated Edison Co. of New York, Inc. |
Bart Prins | Chief BD Officer | Taylor Corporation |
Matt Quirk | WW Market Strategy & Development Manager | Hewlett Packard Enterprise |
Pratheep Raj | Manager - Marketing | Quest Global |
Andy Rebhun | Chief Marketing Officer | El Pollo Loco, Inc. |
Julia Rieger | LiveRamp | |
Emily Sarver | Spectrum Reach | |
Nicole Schmies | Spectrum Reach | |
Dusti Shaffer | Account Executive, Regional Sales | GSTV |
Lauren Shapiro | Senior Manager, Advertising and Social Media | Vanguard Group, Inc. |
Jordan Shear | AVP, Healthcare Marketing | Synchrony Financial |
Vickie Sims | Senior Marketing Manager | Trane Commercial HVAC |
Sherie Small | Field Marketing Manager | Spectrum Reach |
Reid Strohmeier | Director Global Marketing | SAP Global |
Kelia Stueber | Digital Marketing Strategist | Vanguard Group, Inc. |
Ashlee Tatum-Eckle | VP Growth Marketing | Edmentum, Inc. |
Candace Thornton | AVP, Marketing | Verisk Analytics, Inc. |
Mark Van Heijningen | Autodesk, Inc. | |
Eric Van Horn | Manager, Brand & Programs | Children's Health |
Kim Ward | Ecosystem & Agency Relations Lead | Accenture |
Vanessa Zalik | Senior Marketing Specialist | Kearney |
Bill Zengel | Senior Vice President, Business Marketing | ANA |
-
Name
Jennifer Greenwood (Co-chairperson)Title
Global Lead, Marketing Growth PlatformCOMPANY
Publicis Sapient -
Name
Danny Nail (Co-chairperson)Title
Director, Global Account-Based Marketing CoE LeadCOMPANY
Salesforce.com -
Name
Kerry Penny (Co-chairperson)Title
Vice President, Global Head of MarketingCOMPANY
Kin and Carta -
Name
Aaron Smith (Co-chairperson)Title
Marketing DirectorCOMPANY
KPMG -
Name
Andrew AbloeserTitle
Channel Marketing ManagerCOMPANY
Guardian Life Insurance Company of America -
Name
Katie AlbrightTitle
International Sales and Marketing Support ManagerCOMPANY
Watkins Wellness -
Name
Noelle BartlettTitle
Marketing StrategistCOMPANY
Verisk -
Name
Ryan BenboTitle
VP Brand StrategyCOMPANY
BlueCross BlueShield of North Dakota -
Name
Jared BengtsonTitle
NA Marketing LeaderCOMPANY
IBM Corporation -
Name
Tara BossertTitle
Director, Marketing, DBGCOMPANY
Anthem, Inc. -
Name
Amy BurrowsTitle
Sr. Mgr, Field MarketingCOMPANY
Spectrum Reach -
Name
Toussaint CelestinTitle
Director, Product MarketingCOMPANY
RingCentral, Inc. -
Name
Alison ChangTitle
DirectorCOMPANY
American Century Investments -
Name
Richard ChenTitle
APAC Marketing DirectorCOMPANY
Labcorp -
Name
Hamish ChengTitle
Coordinator, Business MarketingCOMPANY
ANA -
Name
Ebone ColeTitle
COMPANY
Double Good -
Name
Piyali ColeTitle
Director, Customer InsightsCOMPANY
Penske Transportation Solutions -
Name
Rosalie ColladoTitle
Account Management DirectorCOMPANY
KPMG LLP -
Name
Emma ConnorTitle
Global Event ManagerCOMPANY
Indeed, Inc. -
Name
Charles CostaTitle
Content Designer, Product MarketingCOMPANY
EBay, Inc. -
Name
Drew CrawfordTitle
Sr. Performance Marketing StrategistCOMPANY
The Principal Financial Group -
Name
Gemma DaviesTitle
Sr. Director, Global ABM StrategyCOMPANY
ServiceNow -
Name
Angel DavisTitle
Head of Brand StrategyCOMPANY
EXOS -
Name
Melanie De CaprioTitle
Director of MarketingCOMPANY
SG360, a Segerdahl Company -
Name
Payal DiazTitle
COMPANY
Verizon -
Name
Erika DoniganTitle
Manager, Client MarketingCOMPANY
Publicis.Sapient -
Name
laetitia DonovanTitle
Sr. Mgr. GLobal Integrated MarketingCOMPANY
TE Connectivity -
Name
Deborah ElderTitle
COMPANY
Charlotte -
Name
Ryan EmgeTitle
Sr. Account-based Marketing ManagerCOMPANY
ServiceNow -
Name
Wright FergusonTitle
Senior Vice President, MembershipCOMPANY
ANA -
Name
Megan FerrisTitle
Sr. Marketing ManagerCOMPANY
Upwork -
Name
Sam FongTitle
Sr. Marketing ConsultantCOMPANY
Colony Brands, Inc. -
Name
Bob GearTitle
COMPANY
KPMG LLP -
Name
Emma GessertTitle
Regional Marketing AnalystCOMPANY
TE Connectivity -
Name
Matt GillingsTitle
Marketing ManagerCOMPANY
Publicis.Sapient -
Name
Elena GoldsteinTitle
Field Marketing mangerCOMPANY
Spectrum Reach -
Name
Jill GouletteTitle
Director B2B Customer ExperienceCOMPANY
Michelin North America, Inc. -
Name
Jon GregoireTitle
VP GrowthCOMPANY
Tinuiti -
Name
Brian HolmenTitle
Marketing DirectorCOMPANY
Plante Moran -
Name
Mary HussTitle
Channel Marketing RepCOMPANY
Securian Financial Group, Inc. -
Name
Kimberly KearnsTitle
COMPANY
Charter Communications -
Name
Joseph KellyTitle
Global Manager, Digital Content ExperienceCOMPANY
TE Connectivity -
Name
Dan LehnerTitle
DeveloperCOMPANY
ANA -
Name
Alan MacdonaldTitle
COOCOMPANY
Diamond Marketing Group -
Name
Linda MartinTitle
Specialist, Field MarketingCOMPANY
SAS Institute Inc. -
Name
Ryan McWilliamsTitle
Marketing ManagerCOMPANY
HSBC (NYC Bank) -
Name
David MorganTitle
Associate Manager, Business Marketing PracticeCOMPANY
ANA -
Name
Wes MortonTitle
Director of MarketingCOMPANY
Rogers & Cowan PMK -
Name
Sarah NaborsTitle
Director, Integrated and Digital MarketingCOMPANY
Center for Creative Leadership -
Name
Michelle NielsonTitle
Marketing ConsultantCOMPANY
Securian Financial Group, Inc. -
Name
Michelle OberTitle
Associate Director, GrowthCOMPANY
Sullivan -
Name
Maria ParedesTitle
Head, Marketing Chile and PeruCOMPANY
SAS Institute Inc. -
Name
Siri PraxTitle
Account DirectorCOMPANY
IWCO Direct -
Name
Michael PrestiTitle
Section Manager, Integrated MarketingCOMPANY
Consolidated Edison Co. of New York, Inc. -
Name
Bart PrinsTitle
Chief BD OfficerCOMPANY
Taylor Corporation -
Name
Matt QuirkTitle
WW Market Strategy & Development ManagerCOMPANY
Hewlett Packard Enterprise -
Name
Pratheep RajTitle
Manager - MarketingCOMPANY
Quest Global -
Name
Andy RebhunTitle
Chief Marketing OfficerCOMPANY
El Pollo Loco, Inc. -
Name
Julia RiegerTitle
COMPANY
LiveRamp -
Name
Emily SarverTitle
COMPANY
Spectrum Reach -
Name
Nicole SchmiesTitle
COMPANY
Spectrum Reach -
Name
Dusti ShafferTitle
Account Executive, Regional SalesCOMPANY
GSTV -
Name
Lauren ShapiroTitle
Senior Manager, Advertising and Social MediaCOMPANY
Vanguard Group, Inc. -
Name
Jordan ShearTitle
AVP, Healthcare MarketingCOMPANY
Synchrony Financial -
Name
Vickie SimsTitle
Senior Marketing ManagerCOMPANY
Trane Commercial HVAC -
Name
Sherie SmallTitle
Field Marketing ManagerCOMPANY
Spectrum Reach -
Name
Reid StrohmeierTitle
Director Global MarketingCOMPANY
SAP Global -
Name
Kelia StueberTitle
Digital Marketing StrategistCOMPANY
Vanguard Group, Inc. -
Name
Ashlee Tatum-EckleTitle
VP Growth MarketingCOMPANY
Edmentum, Inc. -
Name
Candace ThorntonTitle
AVP, MarketingCOMPANY
Verisk Analytics, Inc. -
Name
Mark Van HeijningenTitle
COMPANY
Autodesk, Inc. -
Name
Eric Van HornTitle
Manager, Brand & ProgramsCOMPANY
Children's Health -
Name
Kim WardTitle
Ecosystem & Agency Relations LeadCOMPANY
Accenture -
Name
Vanessa ZalikTitle
Senior Marketing SpecialistCOMPANY
Kearney -
Name
Bill ZengelTitle
Senior Vice President, Business MarketingCOMPANY
ANA