Account-Based Marketing Committee
What is Account-Based Marketing (ABM)? ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts. (Source: ITSMA)
Whether the objective is to accelerate lead pipeline, drive high-value opportunities, increase penetration, or anything in between, ABM is a strategy that can be elusive and complex. Yet ABM is being adapted by more and more B2B marketers because it drives tangible ROI.
The purpose of the Account-Based Marketing Committee is to help members demystify ABM by harnessing its power and potential to drive revenue growth for businesses. This includes:
- Identifying business environment challenges and trends that can affect the ABM landscape
- Helping marketers maximize ABM results through insights exchange, regardless of their phase of ABM maturity
- Building a strong community of ABM practitioners and experts
Committee Co-Chairs:
- Danny Nail, Director, Global ABM COE Leader, Salesforce
- Kerry Penny, Vice President, Head of Marketing, Kin + Carta (Advisor)
- Aaron Smith, Director of Marketing, KPMG US
The ANA staff member managing the Account-Based Marketing Committee is Sonia David.
Resources
ANA Account-Based Marketing Playbook is a step-by-step guide that helps you build strategic processes using "Best Practices" and other tools and templates.
Learn from the experts: In our latest episode of ANA Champions of Growth podcast, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs and marketers sharpen their account-based marketing (ABM) strategies.
The latest account-based marketing case studies and articles from how to get started on ABM to ways to scale true ABM, and everything in between.
Discussion Topics
All discussions will center around people, process, technology, and strategy to unlock best results. Sample topics:
- Building your ABM program
- Measuring and communicating success
- Identifying tools and partnerships
- Scaling ABM
| Name | Title | Company |
|---|---|---|
| Jennifer Greenwood (Co-chairperson) | Global Lead, Marketing Growth Platform | Publicis Sapient |
| Danny Nail (Co-chairperson) | Director, Global Account-Based Marketing CoE Lead | Salesforce.com |
| Kerry Penny (Co-chairperson) | Vice President, Global Head of Marketing | Kin and Carta |
| Aaron Smith (Co-chairperson) | Marketing Director | KPMG |
| Andrew Abloeser | Channel Marketing Manager | Guardian Life Insurance Company of America |
| Katie Albright | International Sales and Marketing Support Manager | Watkins Wellness |
| Noelle Bartlett | Marketing Strategist | Verisk |
| Ryan Benbo | VP Brand Strategy | BlueCross BlueShield of North Dakota |
| Jared Bengtson | NA Marketing Leader | IBM Corporation |
| Tara Bossert | Director, Marketing, DBG | Elevance Health |
| Amy Burrows | Sr. Mgr, Field Marketing | Spectrum Reach |
| Toussaint Celestin | Director, Product Marketing | RingCentral, Inc. |
| Alison Chang | Director | American Century Investments |
| Pei-Nong Chen | ClearChoice Dental Implant Centers | |
| Richard Chen | APAC Marketing Director | Labcorp |
| Hamish Cheng | Coordinator, Business Marketing | ANA |
| Ebone Cole | Double Good | |
| Piyali Cole | Director, Customer Insights | Penske Transportation Solutions |
| Rosalie Collado | Account Management Director | KPMG LLP |
| Emma Connor | Global Event Manager | Indeed, Inc. |
| Charles Costa | Content Designer, Product Marketing | EBay, Inc. |
| Drew Crawford | Integrated Marketing Assistant Director | Principal Financial Group |
| Angèle Davidson | Associate Creative Director - Brand and Dynamic Content | Dell Technologies |
| Gemma Davies | Sr. Director, Global ABM Strategy | ServiceNow |
| Angel Davis | Head of Brand Strategy | EXOS |
| Melanie De Caprio | Director of Marketing | SG360, a Segerdahl Company |
| Payal Diaz | Verizon | |
| Erika Donigan | Manager, Client Marketing | Publicis Sapient |
| Laetitia Donovan | Sr. Mgr. Global Integrated Marketing | TE Connectivity |
| Deborah Elder | Charlotte | |
| Ryan Emge | Sr. Account-based Marketing Manager | ServiceNow |
| Wright Ferguson | Senior Vice President, Membership | ANA |
| Megan Ferris | Sr. Marketing Manager | Upwork |
| Sam Fong | Sr. Marketing Consultant | Colony Brands, Inc. |
| Bob Gear | KPMG LLP | |
| Emma Gessert | Regional Marketing Analyst | TE Connectivity |
| Manashi Ghosh | Demand Generation Sr. Manager | CrowdStrike, Inc. |
| Matt Gillings | Marketing Manager | Publicis Sapient |
| Elena Goldstein | Field Marketing manger | Spectrum Reach |
| Jill Goulette | Director B2B Customer Experience | Michelin North America, Inc. |
| Jon Gregoire | VP Growth | Tinuiti |
| E. Lori Halivopoulos | Executive Vice President, Marketing | GfK Custom Research, LLC |
| Brian Holmen | Marketing Director | Plante Moran |
| Mary Huss | Channel Marketing Rep | Securian Financial Group, Inc. |
| Jonathan Karsh | Taylor | |
| Kimberly Kearns | Charter Communications | |
| Erika Kelly | Sr. Analytics Consultant | The Principal Financial Group |
| Joseph Kelly | Global Manager, Digital Content Experience | TE Connectivity |
| Sampath Kummam | AVP | Synchrony Financial |
| Terri Labrecque | Vice President/Advertising | Bank of New York Mellon |
| Dan Lehner | Developer | ANA |
| Alan Macdonald | COO | Diamond Marketing Group |
| Linda Martin | Specialist, Field Marketing | SAS Institute Inc. |
| Ryan McWilliams | Marketing Manager | HSBC (NYC Bank) |
| Sophie Moore | Marketing Account Coordinator | AmeriLife Group, LLC |
| David Morgan | Manager, Business Marketing Practice | ANA |
| Stephanie Moritz | Chief Marketing and Communications Officer | American Dental Association |
| Wes Morton | Director of Marketing | Rogers & Cowan PMK |
| Sarah Nabors | Director, Integrated and Digital Marketing | Center for Creative Leadership |
| Michelle Nielson | Marketing Consultant | Securian Financial Group, Inc. |
| Kristen Novak | Chief Campaign Manager | National Instruments |
| Michelle Ober | Associate Director, Growth | Sullivan |
| Maria Paredes | Head, Marketing Chile and Peru | SAS Institute Inc. |
| Keith Pranghofer | Director Strategic Pursuit Marketing | Microsoft Corporation |
| Siri Prax | Account Director | IWCO Direct |
| Michael Presti | Section Manager, Integrated Marketing | Consolidated Edison Co. of New York, Inc. |
| Bart Prins | Chief BD Officer | Taylor Corporation |
| Devra Prywes | Global Head of Marketing & Insight | SuperAwesome |
| Matt Quirk | WW Market Strategy & Development Manager | Hewlett Packard Enterprise |
| Pratheep Raj | Manager - Marketing | QuEST Global |
| Andy Rebhun | Chief Marketing Officer | El Pollo Loco, Inc. |
| Emily Sarver | Spectrum Reach | |
| Nicole Schmies | Spectrum Reach | |
| Dusti Shaffer | Account Executive, Regional Sales | GSTV |
| Lauren Shapiro | Senior Manager, Advertising and Social Media | Vanguard Group, Inc. |
| Jordan Shear | AVP, Healthcare Marketing | Synchrony Financial |
| Vickie Sims | Senior Marketing Manager | Trane |
| Sherie Small | Field Marketing Manager | Spectrum Reach |
| Jessica Soddy | Global B2B Integrated Marketing Director | Kimberly-Clark Corporation |
| Reid Strohmeier | Director Global Marketing | SAP Global |
| Kelia Stueber | Digital Marketing Strategist | Vanguard Group, Inc. |
| Ashlee Tatum-Eckle | VP Growth Marketing | Edmentum, Inc. |
| Candace Thornton | AVP, Marketing | Verisk Analytics, Inc. |
| Mark Van Heijningen | Autodesk, Inc. | |
| Eric Van Horn | Manager, Brand & Programs | Children's Health |
| Kim Ward | Ecosystem & Agency Relations Lead | Accenture |
| Nancy Marie Whitchurch | Field Marketing Strategist | Ricoh USA, Inc. |
| Joshua Wilensky | Account Strategist | Snap Inc. |
| Vanessa Zalik | Senior Marketing Specialist | Kearney |
| Jodi Zamore | Vice President, B2B Marketing | CVS Health |
| Bill Zengel | Senior Vice President, Business Marketing | ANA |
-
Name
Jennifer Greenwood (Co-chairperson)Title
Global Lead, Marketing Growth PlatformCOMPANY
Publicis Sapient -
Name
Danny Nail (Co-chairperson)Title
Director, Global Account-Based Marketing CoE LeadCOMPANY
Salesforce.com -
Name
Kerry Penny (Co-chairperson)Title
Vice President, Global Head of MarketingCOMPANY
Kin and Carta -
Name
Aaron Smith (Co-chairperson)Title
Marketing DirectorCOMPANY
KPMG -
Name
Andrew AbloeserTitle
Channel Marketing ManagerCOMPANY
Guardian Life Insurance Company of America -
Name
Katie AlbrightTitle
International Sales and Marketing Support ManagerCOMPANY
Watkins Wellness -
Name
Noelle BartlettTitle
Marketing StrategistCOMPANY
Verisk -
Name
Ryan BenboTitle
VP Brand StrategyCOMPANY
BlueCross BlueShield of North Dakota -
Name
Jared BengtsonTitle
NA Marketing LeaderCOMPANY
IBM Corporation -
Name
Tara BossertTitle
Director, Marketing, DBGCOMPANY
Elevance Health -
Name
Amy BurrowsTitle
Sr. Mgr, Field MarketingCOMPANY
Spectrum Reach -
Name
Toussaint CelestinTitle
Director, Product MarketingCOMPANY
RingCentral, Inc. -
Name
Alison ChangTitle
DirectorCOMPANY
American Century Investments -
Name
Pei-Nong ChenTitle
COMPANY
ClearChoice Dental Implant Centers -
Name
Richard ChenTitle
APAC Marketing DirectorCOMPANY
Labcorp -
Name
Hamish ChengTitle
Coordinator, Business MarketingCOMPANY
ANA -
Name
Ebone ColeTitle
COMPANY
Double Good -
Name
Piyali ColeTitle
Director, Customer InsightsCOMPANY
Penske Transportation Solutions -
Name
Rosalie ColladoTitle
Account Management DirectorCOMPANY
KPMG LLP -
Name
Emma ConnorTitle
Global Event ManagerCOMPANY
Indeed, Inc. -
Name
Charles CostaTitle
Content Designer, Product MarketingCOMPANY
EBay, Inc. -
Name
Drew CrawfordTitle
Integrated Marketing Assistant DirectorCOMPANY
Principal Financial Group -
Name
Angèle DavidsonTitle
Associate Creative Director - Brand and Dynamic ContentCOMPANY
Dell Technologies -
Name
Gemma DaviesTitle
Sr. Director, Global ABM StrategyCOMPANY
ServiceNow -
Name
Angel DavisTitle
Head of Brand StrategyCOMPANY
EXOS -
Name
Melanie De CaprioTitle
Director of MarketingCOMPANY
SG360, a Segerdahl Company -
Name
Payal DiazTitle
COMPANY
Verizon -
Name
Erika DoniganTitle
Manager, Client MarketingCOMPANY
Publicis Sapient -
Name
Laetitia DonovanTitle
Sr. Mgr. Global Integrated MarketingCOMPANY
TE Connectivity -
Name
Deborah ElderTitle
COMPANY
Charlotte -
Name
Ryan EmgeTitle
Sr. Account-based Marketing ManagerCOMPANY
ServiceNow -
Name
Wright FergusonTitle
Senior Vice President, MembershipCOMPANY
ANA -
Name
Megan FerrisTitle
Sr. Marketing ManagerCOMPANY
Upwork -
Name
Sam FongTitle
Sr. Marketing ConsultantCOMPANY
Colony Brands, Inc. -
Name
Bob GearTitle
COMPANY
KPMG LLP -
Name
Emma GessertTitle
Regional Marketing AnalystCOMPANY
TE Connectivity -
Name
Manashi GhoshTitle
Demand Generation Sr. ManagerCOMPANY
CrowdStrike, Inc. -
Name
Matt GillingsTitle
Marketing ManagerCOMPANY
Publicis Sapient -
Name
Elena GoldsteinTitle
Field Marketing mangerCOMPANY
Spectrum Reach -
Name
Jill GouletteTitle
Director B2B Customer ExperienceCOMPANY
Michelin North America, Inc. -
Name
Jon GregoireTitle
VP GrowthCOMPANY
Tinuiti -
Name
E. Lori HalivopoulosTitle
Executive Vice President, MarketingCOMPANY
GfK Custom Research, LLC -
Name
Brian HolmenTitle
Marketing DirectorCOMPANY
Plante Moran -
Name
Mary HussTitle
Channel Marketing RepCOMPANY
Securian Financial Group, Inc. -
Name
Jonathan KarshTitle
COMPANY
Taylor -
Name
Kimberly KearnsTitle
COMPANY
Charter Communications -
Name
Erika KellyTitle
Sr. Analytics ConsultantCOMPANY
The Principal Financial Group -
Name
Joseph KellyTitle
Global Manager, Digital Content ExperienceCOMPANY
TE Connectivity -
Name
Sampath KummamTitle
AVPCOMPANY
Synchrony Financial -
Name
Terri LabrecqueTitle
Vice President/AdvertisingCOMPANY
Bank of New York Mellon -
Name
Dan LehnerTitle
DeveloperCOMPANY
ANA -
Name
Alan MacdonaldTitle
COOCOMPANY
Diamond Marketing Group -
Name
Linda MartinTitle
Specialist, Field MarketingCOMPANY
SAS Institute Inc. -
Name
Ryan McWilliamsTitle
Marketing ManagerCOMPANY
HSBC (NYC Bank) -
Name
Sophie MooreTitle
Marketing Account CoordinatorCOMPANY
AmeriLife Group, LLC -
Name
David MorganTitle
Manager, Business Marketing PracticeCOMPANY
ANA -
Name
Stephanie MoritzTitle
Chief Marketing and Communications OfficerCOMPANY
American Dental Association -
Name
Wes MortonTitle
Director of MarketingCOMPANY
Rogers & Cowan PMK -
Name
Sarah NaborsTitle
Director, Integrated and Digital MarketingCOMPANY
Center for Creative Leadership -
Name
Michelle NielsonTitle
Marketing ConsultantCOMPANY
Securian Financial Group, Inc. -
Name
Kristen NovakTitle
Chief Campaign ManagerCOMPANY
National Instruments -
Name
Michelle OberTitle
Associate Director, GrowthCOMPANY
Sullivan -
Name
Maria ParedesTitle
Head, Marketing Chile and PeruCOMPANY
SAS Institute Inc. -
Name
Keith PranghoferTitle
Director Strategic Pursuit MarketingCOMPANY
Microsoft Corporation -
Name
Siri PraxTitle
Account DirectorCOMPANY
IWCO Direct -
Name
Michael PrestiTitle
Section Manager, Integrated MarketingCOMPANY
Consolidated Edison Co. of New York, Inc. -
Name
Bart PrinsTitle
Chief BD OfficerCOMPANY
Taylor Corporation -
Name
Devra PrywesTitle
Global Head of Marketing & InsightCOMPANY
SuperAwesome -
Name
Matt QuirkTitle
WW Market Strategy & Development ManagerCOMPANY
Hewlett Packard Enterprise -
Name
Pratheep RajTitle
Manager - MarketingCOMPANY
QuEST Global -
Name
Andy RebhunTitle
Chief Marketing OfficerCOMPANY
El Pollo Loco, Inc. -
Name
Emily SarverTitle
COMPANY
Spectrum Reach -
Name
Nicole SchmiesTitle
COMPANY
Spectrum Reach -
Name
Dusti ShafferTitle
Account Executive, Regional SalesCOMPANY
GSTV -
Name
Lauren ShapiroTitle
Senior Manager, Advertising and Social MediaCOMPANY
Vanguard Group, Inc. -
Name
Jordan ShearTitle
AVP, Healthcare MarketingCOMPANY
Synchrony Financial -
Name
Vickie SimsTitle
Senior Marketing ManagerCOMPANY
Trane -
Name
Sherie SmallTitle
Field Marketing ManagerCOMPANY
Spectrum Reach -
Name
Jessica SoddyTitle
Global B2B Integrated Marketing DirectorCOMPANY
Kimberly-Clark Corporation -
Name
Reid StrohmeierTitle
Director Global MarketingCOMPANY
SAP Global -
Name
Kelia StueberTitle
Digital Marketing StrategistCOMPANY
Vanguard Group, Inc. -
Name
Ashlee Tatum-EckleTitle
VP Growth MarketingCOMPANY
Edmentum, Inc. -
Name
Candace ThorntonTitle
AVP, MarketingCOMPANY
Verisk Analytics, Inc. -
Name
Mark Van HeijningenTitle
COMPANY
Autodesk, Inc. -
Name
Eric Van HornTitle
Manager, Brand & ProgramsCOMPANY
Children's Health -
Name
Kim WardTitle
Ecosystem & Agency Relations LeadCOMPANY
Accenture -
Name
Nancy Marie WhitchurchTitle
Field Marketing StrategistCOMPANY
Ricoh USA, Inc. -
Name
Joshua WilenskyTitle
Account StrategistCOMPANY
Snap Inc. -
Name
Vanessa ZalikTitle
Senior Marketing SpecialistCOMPANY
Kearney -
Name
Jodi ZamoreTitle
Vice President, B2B MarketingCOMPANY
CVS Health -
Name
Bill ZengelTitle
Senior Vice President, Business MarketingCOMPANY
ANA