Experiential Marketing

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NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:45AM)


I. Using Technology To Drive Experiential Performance (9:45AM – 10:30AM)
The experiential program of tomorrow looks very different from the program of yesterday. But so, too, do the opportunities to collect data, develop insights, and staff for success. Cloud technology, Machine Learning, and advanced analytics sit firmly at the heart of all this change. We will explore recent trends in enabling technologies, discover how winning brands have responded to change in the market, and cast a keen eye toward the future of Experiential Marketing.

Speaker:
Kevin Hartman, Head Of Analytics - Consumer, Government & Entertainment Sector, Google 

II. Event in a Box:  Creating a Big Branded Retail Experience on a Shoestring Budget (10:35AM – 11:20AM)
Discover how KitchenAid met the needs of the brand, sales, retailers, consumers and a great cause, all on a limited budget.  10,000 Cupcakes, One Great Cause brought an unforgettable, reproduceable brand experience to more than 32 retailers.  This truly turnkey retail experience was so successful, retailers demanded we bring it back year after year.  Learn key takeaways that will help you accomplish equally delicious results. 

Speakers:
Sarah Davis, Creative Director, Sarah Davis Creative
Stacey Rubin, SVP MARKETING, School Specialty