Experiential Marketing

when

Start: Tuesday, December 11, 2018 at 9:00am

End: Tuesday, December 11, 2018 at 2:00pm

WHERE

Google
320 North Morgan Street
Conf Rm - Maps
Chicago, IL 60607

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Will Not Attend Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend In-Person Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:40AM)


I. TBD  (9:40AM – 10:30AM)

Speaker:
TBD, Google

COFFEE BREAK (10:30AM – 10:45AM)


II. Social Media Amplification from Start to Finish: SoundCloud's SXSW Pop-Up Concerts (10:45AM – 11:35AM)
Thanks to the power of social media, marketers are no longer restricted to an activation footprint. SoundCloud for the launch of its SoundCloud Go Music streaming service that delivers music anytime, anywhere, did just that—hosting “underground” pop-up concerts that reached fans where they live and touching many more digitally. Hear how disruptive content pre-, during- and post-event; video, Twitter Unlock Cards and more, led to more than 21 million social media impressions on the program. Get tips on leveraging social media at all stages of an event, how to form authentic content partnerships with influencers and how to speak to local and global audiences all at the same time.

Speaker:
TBD, SoundCloud
Chiara Adin, 
Chief Creative Officer, NA Collective

III. TBD (11:35AM – 12:25PM)


Speaker:


III. LUNCH AND ROUNDTABLE DISCUSSION (12:30PM – 1:30PM)
In this session we will discuss the latest methods of taking your brand directly to consumers and allowing them to experience products in a unique and unexpected way. ANA Experiential Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Facilitator:
Richard Feldman, 
Director, Brand Activation, ANA

Webinar information, if available, will be provided to registrants only.