Experiential Marketing


Start: Thursday, December 5, 2019 at 9:00am

End: Thursday, December 5, 2019 at 2:00pm


Macy’s State Street
111 N. State Street
Chicago, IL 60602

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


Speaker: Gena M. Casciano, Director, Experiential and Brand Activation Tech Marketing, ANA

I.  Welcome:  Macy's is Your Home for the Holidays  (9:45AM -- 10:00AM)
No one celebrates the holidays like Macy's does. Home to the "Miracle on 34th Street" Santa Claus, spectacular giant tree lighting, charitable give-back programs and more, Macy's creates customer experiences and life-long memories that bring customers back year after year.
Speaker:  Jennifer Wilkins, Director Special Events, Macy's Inc.

II. Session 1: Drive 4 UR School / Community (10:00AM -- 10:45AM)
Ford Drive 4 UR School/Community events bring schools and communities together to host Ford test-drive events that allow people to experience the brand and interact with Ford vehicles in a low-pressure environment. This experience not only impacts people’s opinion of the brand, it also makes a meaningful impact on local communities by raising Ford-funded donations for various school and community programs.
Speaker: Ford Motor Company

COFFEE BREAK (10:45AM -- 11:00AM)

III. Session 2. How the Sport of Golf has Driven the Business of KitchenAid (11:00AM -- 11:45AM)
This is the 9th year KitchenAid has been the title sponsor of the KitchenAid Senior PGA Championship. Over these years, from product demonstrations to culinary experiences, KitchenAid has used the tournament platform to deliver a plethora of experiential customer interactions that have driven awareness, reappraisal and ultimately help to grow the business.
Speakers:  Deborah O’Connor, Director of Global Partnerships, KitchenAid
                    David Anzini, Assistant Brand Manager, KitchenAid

LUNCH (11:45AM -- 11:00PM)

IV. Session 3. TBD (1:00PM -- 1:45PM)

V.  Session 4:  TBD  (1:45 -- 2:30PM)

Speaker: Gena M. Casciano, Director, Experiential and Brand Activation Tech Marketing, ANA

Webinar information, if available, will be provided to registrants only.