Experiential Marketing

when

Start: Wednesday, March 14, 2018 at 9:00am

End: Wednesday, March 14, 2018 at 1:45pm

WHERE

Miller Coors
250 S Wacker Dr
Chicago, IL 60606

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Experiential Marketing Committee Meeting

NETWORKING BREAKFAST (8:45AM – 9:30AM)

INTRODUCTIONS (9:30AM – 9:45AM)

I. Taking Chrysler On The Road (9:45AM - 10:30AM)
Rick is one of the leading Experiential tour managers in the country. He’ll be co-presenting with Chrysler on their 2017 Chrysler Pacifica tour that showed off their latest technologies. You’ll learn about the marketing and logistical components of a nationwide tour.

Rick Johnson, CEO, Tour Pro Logistics
TBD, Chrysler

II. Creating The Perfect Tour Vehicle (10:45AM - 11:30AM)
Turtle Transit has created some of the most iconic and attention getting experiential tour vehicles on the road today. Explore how they create concepts and vehicles to meet a  company’s marketing goals and create excitement on wheels.

James RIseborough,
CEO, Turtle Transit

III. TBD (11:45AM - 12:30PM)

IV. LUNCH AND ROUNDTABLE DISCUSSION (12:30PM – 1:15PM)
In this session we will discuss the latest methods of taking your brand directly to consumers and allowing them to experience products in a unique and unexpected way. ANA Experiential Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Richard Feldman, Director of Brand Activation, ANA

Webinar information, if available, will be provided to registrants only.