Influencer Marketing

when

Start: Thursday, September 10, 2020 at 11:00am

End: Thursday, September 10, 2020 at 1:00pm

WHERE

11:00am ET / 10:00am CT
Via Webinar (Eastern Time), NY

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


WELCOME & INTRODUCTIONS (11:00-11:15am ET)
Leah Marshall, Director of Influencer and Relationship Marketing - ANA

I. Coming soon (11:15am-12:00pm ET)

Speaker:
Matthew Tilley, Content Marketing - Valassis

II. The Art and Science of Influence (12:00-12:45pm ET)
Experts from Stonyfield and Sway Group will discuss the brand’s pioneering and original approach to influencers, how to avoid the common mistakes brands make in this space, why some brands are taking a closer look at their relationships with celebrities, micro- and nano-influencers and share case study results that demonstrate the power of properly selected and well deployed influencers.

Stonyfield Director of Public Relations Kristina Drociak, whose nearly 12-year tenure with the New Hampshire-based company has seen the development of some of the industry’s best use of influencers, will be joined by Sway Group Founder;/CEO Danielle Wiley who is a regular contributor to Forbes and a frequent speaker at industry events such as BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Speakers:
Kristina Drociak, Director of Public Relations - Stonyfield
Danielle Wiley, Group Founder and CEO - Sway Group

CLOSING REMARKS & DISCUSSION (12:45-1:00pm ET)


**Schedule subject to change

Webinar information, if available, will be provided to registrants only.