Influencer Marketing

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WELCOME & INTRODUCTIONS (11:00-11:10am ET)
Leah Marshall, Director of Influencer and Relationship Marketing - ANA

I. Committee Roundtable (11:10-11:30am ET)

II. Chasing Value: How Influencer Marketing Can Deliver What Consumers Want (11:30am-12:10pm ET)
One thing is certain: As uncertainty swirls, consumers seek value. But how do we define value in this moment, and how does it impact purchase decisions? The Valassis 2020 Consumer Intel Report provides a view into the evolving role of value in our distracted age and offers recommendations on how brands and retailers can maintain relevancy and stay top of mind with consumers. This presentation will address the drivers of value for consumers, how those drivers have changed due to COVID-19, and ways that influencer Marketing programs can make an impact.

Speaker:
Matthew Tilley, Senior Director of Marketing - Valassis

III. The Art and Science of Influence (12:10-12:50pm ET)
Experts from Stonyfield and Sway Group will discuss the brand’s pioneering and original approach to influencers, how to avoid the common mistakes brands make in this space, why some brands are taking a closer look at their relationships with celebrities, micro- and nano-influencers and share case study results that demonstrate the power of properly selected and well deployed influencers.

Stonyfield Director of Public Relations Kristina Drociak, whose nearly 12-year tenure with the New Hampshire-based company has seen the development of some of the industry’s best use of influencers, will be joined by Sway Group Founder;/CEO Danielle Wiley who is a regular contributor to Forbes and a frequent speaker at industry events such as BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Speakers:
Kristina Drociak, Director of Public Relations - Stonyfield
Mandy Anderson, Vice President of Sales - Sway Group

CLOSING REMARKS (12:50-1:00pm ET)

**Schedule subject to change