Brand Activation Legal Committee: July 21, 2022

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For July’s meeting, Seyfarth presenters will provide updates on FTC, litigation, and privacy matters. Presenting will be Joe Orzano and Jeremy Schachter.

Joe Orzano, Partner, partners with clients to effectively communicate their brands to consumers, while navigating complex regulatory requirements and litigation risk. Joe also helps clients resolve disputes related to advertising and labeling when they arise. Most businesses today engage in some form of brand marketing, and the accompanying advertising and labeling present both opportunities and risks. Joe is the co-chair of the nationwide Product Liability practice group and co-lead of the Advertising & Marketing team. Clients look to Joe for sound, practical advice on their marketing and product labeling so that they can effectively communicate their brands, while ensuring compliance and managing the risk of disputes. Joe also helps clients resolve disputes that arise when competitors or consumers challenge advertising or labeling.

Joe has extensive experience defending consumer class actions involving claims of false advertising and challenges to product labeling. He has also represented clients in competitor advertising disputes, including in litigation and before the National Advertising Division of BBB National Programs, Inc. Joe draws on his litigation experience to provide sound, practical advice to companies regarding proposed advertising and product labeling.

Jeremy Schachter, Senior Associate, is a litigator with particular expertise in the areas of trademark infringement and false advertising. He helps his clients develop programs to enforce and protect their brands. No matter the industry, trademark infringement and false advertising can cause irreparable harm to a brand. When this happens to Seyfarth’s clients, they rely on Jeremy to act swiftly to stop the harm from continuing, whether by having a website shut down, or obtaining emergency relief from a federal court. Clients also often turn to Jeremy to defend them against the claims of overzealous brand owners.

Jeremy's substantial experience handling Lanham Act cases in federal court make him an invaluable asset on any trademark infringement and/or false advertising case. He has participated in well over 50 Lanham Act cases in federal courts throughout the country, including in the courtroom at preliminary injunction hearings, jury trials, and arguing appeals. Jeremy’s courtroom skills also benefit from his prior career as a standup comedian, during which time he performed with some of today’s biggest names in comedy, and in front of live audiences as large as 4,000.