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  • Five Emerging Trends in Contemporary Business and Culture

    Conference Session Videos   January 30, 2024  

    In this video from a January 2024 ANA 1-Day Conference, Accenture examined emerging developments in the areas of technology, creativity, customer satisfaction, and others.

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  • AI Trends and Forecasts

    Conference Session Videos   January 30, 2024  

    In this video, Greg Verdino — the founder of marketing AI consultancy CognitivePath and a professional futurist who has been forecasting AI's impact on marketing for nearly a decade — shared his take on the top AI trends every marketer needs to know to thrive in 2024 (and beyond).

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  • What to Expect at Retail in 2024

    Conference Session Videos   January 30, 2024  

    In this video, CMO Jake Berry shared The Mars Agency's unique predictions for the coming year, which are based on the perspective of in-the-field practitioners who live and breathe shopper engagement on a daily basis.

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  • Now Trending in TV Streaming: Advertisers Cut the Cord

    Conference Session Videos   January 30, 2024  

    In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

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  • The Future Less Traveled: Dentsu Creative’s 2024 Trends

    Conference Session Videos   January 30, 2024  

    In this video, hear about a new report from Dentsu Creative that articulates five trends in creativity for marketers in 2024, drawing on the collective research and insights of strategists, futurists, and innovators.

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  • Dove’s 10 Tips for Practicing Brand Purpose

    Conference Session Videos   January 30, 2024  

    In this video from a January 2024 1-Day Conference hosted by the ANA, Dove shared an array of recommendations for other brands seeking to emulate it in its admirable work on behalf of a valuable brand purpose.

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  • Three Steps to Effective Marketing

    Conference Session Videos   January 25, 2024  

    Today digital marketing has made it easy to communicate with any audience, but oftentimes it bombards customers with irrelevant advertising. In this video, learn how Genius marketers are using a three-step strategy for effective marketing to reduce media waste and make the most of the marketing budget.

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  • Ally Financial’s Excellence in Marketing Analytics Growth

    Conference Session Videos   January 25, 2024  

    In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

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  • How to Create an Investor Mindset Culture at Your Business

    Conference Session Videos   January 23, 2024  

    In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

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  • How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

    Conference Session Videos   January 23, 2024  

    In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

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  • Six Tips for a Brand Transformation Led by Marketing Operations

    Conference Session Videos   January 23, 2024  

    In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.

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  • How Marketing Can Align with the Business and Achieve Impressive Results

    Conference Session Videos   January 23, 2024  

    In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

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  • Transforming the Creative Development Process at Dell Technologies

    Conference Session Videos   December 7, 2023  

    In this video, Dell Technologies shared how it worked with Blum Consulting Partners to streamline its creative review process.

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  • An Example of How to Represent Women in Advertising

    Conference Session Videos   December 7, 2023  

    In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

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  • Creative Agility: The In-House Agency Difference

    Conference Session Videos   December 7, 2023  

    In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. Hear from Tom Evans, head of The Kitchen, Kraft Heinz’s in-house agency, on how he motivates his team to balance speed with substance to create award-winning work.

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  • Building the B2B Business Case for In-House Digital and Creative

    Conference Session Videos   December 7, 2023  

    In this video, Corteva Agriscience’s Leah Beyer discussed the value and importance of an in-house digital and creative team.

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  • Project Management: The In-House Agency Catalyst

    Conference Session Videos   December 7, 2023  

    In this video, Medtronic’s Ana Romero shared some of the qualities project managers must have to succeed and some tips for how they can be more effective communicators.

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  • When B2B and B2C Collide: Best Practices in B2B2C Marketing

    Conference Session Videos   December 5, 2023  

    As the digital landscape evolves, learn why it is more important than ever to know what motivates and influences a company’s strategic value and how targets' purchase decisions are made.

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  • How Adobe Gets to the Heart of AI

    Conference Session Videos   December 5, 2023  

    In this video, Adweek's 2023 B2B Innovation Award Winner Heather Freeland, chief brand officer at Adobe, discussed creativity, reaching a B2B consumer, and generative AI.

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  • Landing the Customer Brand Promise

    Conference Session Videos   December 5, 2023  

    In this video, B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”

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