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The Shelly Palmer Innovation Series Breakfast at CES 2026
Conference Session Videos February 19, 2026The Shelly Palmer Innovation Series Breakfast at CES 2026, presented by 3C Ventures & ANA, brought together C-suite executives from leading media, marketing, and technology companies for a strategic conversation about AI's impact on business in 2026.
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The New Mindset for the Modern Marketer Is Constant Evolution
Conference Session Videos January 26, 2026Marketing is constantly evolving, with new platforms, audiences, expectations, technologies, and terminologies popping up nearly every day. In this video, discover how adapting an “always in beta” mindset can help you stay curious, adaptable, and inspired no matter your role or title.
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Nationwide’s Marketing Operations Transformation Journey
Conference Session Videos January 26, 2026In this video, Nationwide’s Chris Schraff reviewed how his organization’s revamped marketing operations department has embraced data-driven decision making, agile practices to uniquely serve customers, and a solutions-oriented approach to streamline processes, drive down costs, and raise profits.
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How Navy Federal Built Sustainable Marketing Agility in a Highly Regulated World
Conference Session Videos January 26, 2026In this video, Navy Federal shared how it transformed the way its marketers plan, prioritize, and deliver without sacrificing compliance, creativity, or control in partnership with Agile Sherpas.
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Why You Need Accountability and Ethics Built into Your AI Strategy
Conference Session Videos January 26, 2026AI doesn’t create new risk; rather, it scales existing ones. In this video, Andy Caron of Revenue Pulse shared a blueprint for building guardrails before growth, emphasizing purpose-driven data collection, cross-functional accountability, and ethics by design.
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How U.S. Bank Leveraged Account-Based Marketing to Drive Growth and Align with Enterprise Goals
Conference Session Videos January 26, 2026In this video, U.S. Bank shared how a strategically grounded, operations-led approach to account-based marketing helped align marketing and sales, modernize its technology stack, and drive measurable pipeline and revenue growth across high-value enterprise accounts.
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How to Use AI, Unified Data, and Automation to Transform B2B Marketing
Conference Session Videos January 26, 2026In this video, athenahealth outlined a multi-year effort to modernize its B2B marketing engine, grounded in unified data, AI-driven insights, and scalable automation. The work showed how strong foundations — not flashy tech — enable sharper targeting, tighter sales alignment, and measurable impact.
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How to Blend Emotional Relevance and Technical Excellence
Conference Session Videos January 13, 2026In this video, ABB and Mower demonstrated how emotional relevance, alongside technical excellence, can transform a renewable energy brand from a respected supplier into a trusted partner.
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How to Modernize B2B Brand Strategy Using Storytelling and Analytics
Conference Session Videos January 13, 2026In this video, Jennifer Chase, CMO and Executive Vice President at SAS, provided her perspective on what modern B2B brand strategy means for today’s organizations. Her approach blends authentic storytelling, analytics, and a focus on building lasting customer relationships through a unified brand vision.
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How Brand Strategy Principles Strengthened Labcorp's Field Activation
Conference Session Videos January 13, 2026In this video, learn how Labcorp leveraged brand strategy principles to align marketing and sales, creating a field activation model that improved sales readiness, accelerated growth, and delivered consistent messaging across complex B2B environments.
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What You Need to Know About AI Personas and Digital Twins in Market Research
Conference Session Videos January 7, 2026Imagine a future where research is not only on-demand and flexible, but also immersive and interactive — powered by synthetic personas and digital twins that mirror real consumer behavior. This session explored how leading researchers are leveraging AI to build virtual personas and digital twins that drive smarter, faster decisions.
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Hiring and Developing Top Talent in Data and Analytics
Conference Session Videos January 7, 2026This session provides hiring managers as well as early/mid-level professionals with the development strategies and insights needed to recruit (and get recruited), to promote (and get promoted), and to succeed in the data and analytics field.
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How Trust Drives B2B Influencer Marketing Partnerships
Conference Session Videos December 11, 2025In this video, AchieveUnite CEO Theresa Caragol shared how B2B marketers can approach influencing consumers and building trust through generation-specific communication strategies and ecosystem-focused approaches for long-term, sustainable success.
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How Kyndryl Built a Dynamic Digital Media Platform
Conference Session Videos December 11, 2025In this video from a session at an ANA One-Day Conference, Kyndryl discussed its digital media platform, The Kyndryl Institute, and its use of B2B influencers.
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Rethinking Influencer Strategies in B2B Marketing
Conference Session Videos December 11, 2025When it comes to B2B marketing, the rules of engagement are changing — and so are the players. In this video, Cameo for Business revealed how brands are rethinking influencer strategy to reach decision-makers in unexpected, highly personalized ways.
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How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos December 11, 2025B2B company IDEAL Electrical had the tall task of creating brand awareness and purchase interest in an unparalleled year of innovation. In this video, learn how the marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around new product launches.
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How Hellman's Uses B2B Influencer Marketing to Reshape Engagement
Conference Session Videos December 11, 2025In this video, Unilever’s Nikhil Pandey reviewed Hellmann’s first-ever influencer marketing campaign, created in collaboration with celebrity chef Matty Matheson and designed to help the mayonnaise brand recapture some lost market share among restaurant operators.
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The Strategic Rise of B2B Influencer Marketing
Conference Session Videos December 11, 2025In this video, learn about the rise of B2B influencer marketing and how organizations are leveraging a range of voices — from industry experts and employee advocates to micro-influencers and even business-relevant celebrities — to build credibility, expand reach, and drive meaningful engagement.
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What Marketers Need to Know Now to Optimize Gen AI Search (GEO)
Conference Session Videos December 4, 2025The universe of search is expanding as consumers (and their agents) use generative AI “answer engines” to find answers to their often-complex questions, queries, and prompts. With this exponential growth, marketers have a lot on their plates to ensure their content is discoverable and cited by the AI/LLMs.
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How Mars Snacking Is Leveraging Data and Measurement to Build World Class Iconic Brands
Conference Session Videos December 1, 2025In this conversation, ANA's David Fogarty, sat down with Gülen Bengi and Sam Chang at Mars Snacking, to explore how Mars is evolving its brand-building model while strengthening the measurement systems that fuel personalization, creativity, and growth.
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